"The truth is, most traditional cannabis PR agencies aren't built to meet the needs of today's brands. They operate on outdated models, charging retainers for access to generic press lists, chasing vanity placements that never get indexed, and producing content that fails to appear where real discovery happens: in search results and AI-driven platforms. If you've ever felt like your PR dollars vanished into thin air, you're not alone."
"Limited Access: Many mainstream outlets refuse to cover cannabis due to federal regulations. Pay-to-Play Hidden Fees: Some agencies bill retainers while quietly paying for placement, leaving clients in the dark. Temporary Exposure: Even when you do land coverage, most press links get buried or lost in the flood of daily content. High Costs, Low ROI: Agencies often charge $5,000-$20,000 monthly with no guarantee of actual results."
Traditional cannabis public relations models prioritize pitching journalists and chasing transient placements, making them ill-suited for modern digital discovery. Many mainstream outlets avoid cannabis coverage, agencies charge retainers while concealing pay-to-play fees, and earned media often disappears beneath daily content, reducing long-term value. High monthly PR fees frequently deliver poor ROI. Direct paid media strategies build permanent digital assets that appear in search results and AI-driven platforms, improving discoverability and producing lasting returns. Since 2008, stupidDOPE has executed paid media and feature strategies for global brands to secure durable, indexed coverage that continues generating value over time.
Read at stupidDOPE | Est. 2008
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