Sweetgreen names Wpromote paid media AOR as brand looks to reignite growth

"As we scale, it's critical that our media foundation is built to perform,"

"We were looking for a partner with deep strength in efficiency, testing and measurement, and Wpromote brings strong rigor to how our dollars are deployed and optimized. Their ability to integrate strategy, media and learning makes them the right partner for this next phase of Sweetgreen's growth."

"Wpromote has been busy expanding its marketing services purview beyond historic roots in performance. Last year, it acquired the full-service creative shop Giant Spoon for an undisclosed sum to form Wpromote x Giant Spoon. Wpromote CEO Andrea Bendzick is leading the combined entity, which seeks to draw on Giant Spoon's creative insights and data to inform media."

"Sweetgreen saw same-store sales, an important measure of restaurant health, fall 9.5% year over year in Q3 2025. Declines were particularly sharp in the Northeast and Los Angeles areas, major markets for the proprietor of health-focused meal options, though the brand is hardly the only QSR undergoing regionally focused pressures, per Marketing Dive's sister publication Restaurant Dive."

Sweetgreen appointed Wpromote as its paid media agency of record to lead paid media execution across all channels. Zipporah Allen, hired as chief commercial officer from Strava, influenced the decision and is pushing to evolve Sweetgreen's marketing strategy amid slumping sales. Wpromote will work to balance a consistent national media presence with market-specific opportunities across Sweetgreen's more than 280 locations. Sweetgreen reported a 9.5% year-over-year decline in same-store sales in Q3 2025, with particularly sharp drops in the Northeast and Los Angeles. Wpromote expanded services by acquiring Giant Spoon and now operates as Wpromote x Giant Spoon under CEO Andrea Bendzick.

Read at Marketing Dive