"Weekly engagement with ChatGPT now exceeds 400 million users globally. Google's AI Overviews, which is now in 200 countries, serves 2 billion monthly users. These are no longer lab experiments; they're how millions of people search each day. What's striking is the acceleration. Google's AI Overviews surfaced in only 6.49% of searches in January. In March, that figure was 13.14%. That's a 102% surge in two months. This swift uptake reveals something important: Users appreciate receiving direct answers."
"Answer engine optimization is the process of formatting your site's content so that AI can retrieve it and present it as the direct answer to a question. Think of it as training machines to understand and share your expertise. The contrast with traditional SEO is drastic. Traditional SEO focuses on securing visibility within search engine rankings. AEO enables you to become the journalist that AI quotes when answering questions. You become the answer, not a link"
Search behavior is shifting toward immediate answers delivered directly on search results pages and via voice assistants, producing an estimated 65% zero-click rate. AI summaries, featured snippets and voice assistants are replacing traditional click-throughs. ChatGPT engagement exceeds 400 million weekly users and Google's AI Overviews serves 2 billion monthly users, with rapid growth in search appearances. Answer Engine Optimization (AEO) formats site content so AI can retrieve and present it as the direct answer to queries. AEO aims to have content quoted as the answer, contrasting with traditional SEO's focus on ranking and driving traffic.
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