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fromDigiday
1 week ago

Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition

Publishers face an existential threat as Google search volatility and AI summarization tools have permanently reduced site referral traffic.
fromDigiday
3 weeks ago

From clicks to curation: How publishers can reclaim control of the media ecosystem

Curation flips this script. A publisher's greatest asset will always be their content, of course, but the advantage that sets them apart - the ace up their sleeve, so to speak - is their audience data. By putting that data to work in curated marketplaces, publishers can stretch the value of their content well beyond their own properties - bundling data and inventory into highly targeted, privacy-compliant packages that advertisers can buy directly.
Marketing tech
Marketing tech
fromDigiday
1 month ago

Media Buying Briefing: AI's impact on search forces agencies to rewrite the marketing script

Generative AI-driven search is transforming discoverability, reducing clicks, and forcing media agencies to rewire planning and optimization strategies.
Marketing tech
fromDigiday
1 month ago

'It's like Google all over again': What OpenAI's Instant Checkout signals about conversational commerce

OpenAI launched Instant Checkout in ChatGPT, accelerating AI-driven product discovery and pushing brands toward agentic commerce and zero-click search strategies.
Marketing
fromPR Daily
1 month ago

Building brand reputation in the age of AI - PR Daily

Brands must earn AI endorsement by influencing AI answers and agents, shifting from buying clicks to monitoring, analyzing, and aligning earned, owned, and social media.
Marketing tech
fromForbes
2 months ago

Why AEO Is The Future Of SEO And How To Master It

Answer Engine Optimization formats content so AI and search features provide direct answers, prioritizing being quoted over driving traditional website clicks.
fromMarTech
2 months ago

How to optimize your website for AI-powered search | MarTech

Search is changing fast - and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses to rethink how they design and optimize their digital presence. I saw this shift up close during a recent website redesign and brand refresh. In the past, redesigning a site meant focusing on user experience, brand storytelling, tailored content and SEO. This time, another factor came into play: large language model optimization (LLMO).
Online marketing
Online marketing
fromPractical Ecommerce
2 months ago

How AI Content Sleuths SEO Gaps

Generative AI, zero-click search results, and mass-produced mediocre content are collapsing traditional organic search traffic and undermining the value of high SERP rankings.
#ai
Marketing tech
fromDigiday
5 months ago

How the semantics of search are changing amid the zero-click era

AI-assisted search tools are redefining marketing practices and user interactions with search.
Zero-click search is increasingly common, changing the nature of how users find information online.
more#ai
fromForbes
3 months ago

What Every CMO Needs To Know About The Zero-Click World

Nearly 60% of Google searches now end without a single click to any website, indicating a fundamental shift in how buyers discover and evaluate solutions.
Marketing
fromSearch Engine Roundtable
4 months ago

Daily Search Forum Recap: July 3, 2025

Since the release of Google AI Overviews a year ago, zero-click searches have dramatically increased, indicating a significant shift in user search behavior.
Digital life
fromSearch Engine Roundtable
4 months ago

Similarweb Says No Clicks From Google Grew From 56% to 69% Since AI Overviews

Since the launch of Google AI Overviews in May 2024, zero-click search grew by 13 percentage points, reaching 69% in May 2025, while organic traffic to news sites declined significantly.
Digital life
Marketing tech
fromForbes
6 months ago

How Small Businesses Can Survive The Massive Change In Google Search

Zero-click search is reshaping how customers find businesses online.
Business owners need to adapt their digital marketing strategies to thrive in zero-click search.
Maintaining an updated Google Business Profile is crucial for local search visibility.
Creating content that answers specific customer questions is vital for online engagement.
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