""It's another input. It's another understanding of how people are consuming and starting to behave," said Cornwell."
""We create cohorts, meaning we understand the types of searches and the types of people that resonate," said chief innovation officer Nina Gould, speaking on stage at the Digiday Publishing Summit Europe in Lisbon, P"
Tinuiti categorizes and collates consumer prompts, mapping them to audience personas and intent using Profound to evaluate zero-click search behavior. The methodology is an initial step toward an audience graph for AI search and supports organic content and paid media strategies, particularly retail media spending. Over six months, Tinuiti ran 100 search audits across 10 clients. Agencies and publishers are similarly adapting zero-click analysis and cohort-building from tools like SEMrush and Similarweb to refine editorial, organic search, and media-buying decisions as consumer search behavior shifts.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]