"In January 2025, featured snippets appeared for 18% of Google searches. By August 2025, about 83% of them were replaced by AI Overviews, a massive change within a short period. Now, marketers around the globe try to find how to optimize for featured snippets and AI Overviews, as choosing one of the two is not enough. Many of you may even wonder if it's worth spending time optimizing for featured snippets."
"Google AI Overviews may dominate the zero-click search landscape, but featured snippets are still important for your SEO profile. Ranking in Google's featured snippets depends on different factors than landing a spot in AI Overviews. However, creating a holistic SEO strategy that tries to succeed in both is crucial to maintain online visibility and increase credibility. Unfortunately, both developments have caused and continue to cause disruption in the search landscape, with many websites noticing a huge organic traffic decline."
AI Overviews have rapidly replaced the majority of featured snippets on Google, rising from featured snippets appearing in 18% of searches in January 2025 to AI Overviews replacing about 83% by August 2025. AI Overviews use Gemini AI to aggregate concise answers from multiple web sources and often appear at the top of results alongside People Also Ask. Featured snippets and AI Overviews rank according to different factors, so a dual optimization approach is necessary. Zero-click search now includes multiple formats, and many websites experienced significant organic traffic declines; implementing targeted SEO changes can help recover visibility and credibility.
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