T. Maxwell discusses the impact of zero-click search on small businesses, where Google increasingly provides answers directly on the search results page. With around 60% of searches ending without a click, small-business owners must rethink their strategies. To adapt, they should optimize their Google Business Profile, ensuring accurate information and engaging updates. Furthermore, they should focus on creating content that directly answers customer queries, moving beyond traditional SEO to prioritize being seen as a reliable source of information.
Business owners must adapt, evolve and get ahead of this massive shift in search.
Nearly 60% of all Google searches end without a click, forcing SEO agencies to rethink strategies.
Shift your SEO strategy; you're not just trying to rank anymore—you're trying to answer.
Start with your Google Business Profile. It's the first thing people see when searching for local services.
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