"Software tools and solutions purporting to solve CMOs' zero-click concerns have proliferated in the last 12 months, from Jellyfish's Share of Model platform to SEO firms Ahrefs and Semrush, or AI startups like Profound to WPP's Generative UI venture, built via a partnership with Google. While some businesses have incorporated them into their existing service packages, others have hung considerable price tags on the side; Jellyfish's Share of Model tool had an annual floor price of $72,000 when it launched last year."
"Last week, the Publicis Groupe business's U.K. arm shipped Model Sight, software that can evaluate how LLM-powered search is representing a client's brand back to web users. "[Clients] need to be able to understand how they're being perceived by large language models. Is it positive? Is it negative? Are they even being mentioned?" said Leila Seith Hassan, chief data officer Digitas U.K. "It gives brands the capacity to understand, evaluate and make change if it's not where they need it to be.""
Digitas launched Model Sight to evaluate how LLM-powered search represents a client's brand to web users and to show whether perception is positive, negative, or absent. A surge of zero-click analysis tools has emerged from agencies, SEO firms, AI startups and partnerships, with some products carrying substantial price tags. Several vendors have integrated these tools into services while others have struggled to monetize them. Independent experiments like Lorelight attracted early interest but failed to convert attention into a sustainable business. Brands often must improve awareness or earned media exposure to materially change zero-click outcomes.
Read at Digiday
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