#brand-reputation

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The Most Seriously Questionable Advertising Slogans of the Past

Many famous brands regret their marketing slogans, which can backfire despite good intentions.
Misguided slogans may lead to significant consumer backlash, highlighting the importance of thoughtful marketing.
#marketing-strategies

Council Post: Building New Levels Of Consumer Trust Through Ethical Marketing And PR Practices

Marketing and PR professionals must navigate a competitive economic environment ethically to maintain consumer trust and brand reputation.

What the Apple, Bumble and Swehl ad controversies have in common - PR Daily

Brands faced backlash and pulled ads due to consumer outrage, showing the importance of aligning marketing strategies with consumer expectations.

Crypto PR agencies: Best companies for brand PR - London Business News | Londonlovesbusiness.com

Crypto PR is essential for brand promotion, building trust, and maintaining reputation in the rapidly evolving Web3 market.

Council Post: Building New Levels Of Consumer Trust Through Ethical Marketing And PR Practices

Marketing and PR professionals must navigate a competitive economic environment ethically to maintain consumer trust and brand reputation.

What the Apple, Bumble and Swehl ad controversies have in common - PR Daily

Brands faced backlash and pulled ads due to consumer outrage, showing the importance of aligning marketing strategies with consumer expectations.

Crypto PR agencies: Best companies for brand PR - London Business News | Londonlovesbusiness.com

Crypto PR is essential for brand promotion, building trust, and maintaining reputation in the rapidly evolving Web3 market.
moremarketing-strategies
#online-reputation-management

How to Stop Negative Reddit Threads From Harming You | Entrepreneur

Negative Reddit threads can dominate Google search results, harming brand reputation.
Reddit's community-driven discussions can misrepresent companies and spread false information quickly.

Council Post: Online Reputation Management: How To Protect Your Brand

Online reputation management (ORM) is important for businesses to maintain a positive brand image online.
ORM involves monitoring online mentions of a business and taking action to address negative content and maintain a positive reputation.

How to Stop Negative Reddit Threads From Harming You | Entrepreneur

Negative Reddit threads can dominate Google search results, harming brand reputation.
Reddit's community-driven discussions can misrepresent companies and spread false information quickly.

Council Post: Online Reputation Management: How To Protect Your Brand

Online reputation management (ORM) is important for businesses to maintain a positive brand image online.
ORM involves monitoring online mentions of a business and taking action to address negative content and maintain a positive reputation.
moreonline-reputation-management

Opinion: McDonald's missed one lesson from Chipotle's E. coli crisis

Food safety is paramount for consumers when choosing where to eat, and any outbreak can severely damage a brand's reputation.
#programmatic-advertising

Blocking Domains Isn't Enough To Stop MFA | AdExchanger

Forbes was found running a parallel advertising site, highlighting the challenges in the digital media landscape.
Assessing the quality of programmatic investment requires looking beyond URLs and domains to individual page environments.

49% of Domains are Classified as High-Risk According to New PIQ Intelligence

49% of online domains are considered high-risk, impacting ad campaign effectiveness and increasing the potential for brand damage.

Blocking Domains Isn't Enough To Stop MFA | AdExchanger

Forbes was found running a parallel advertising site, highlighting the challenges in the digital media landscape.
Assessing the quality of programmatic investment requires looking beyond URLs and domains to individual page environments.

49% of Domains are Classified as High-Risk According to New PIQ Intelligence

49% of online domains are considered high-risk, impacting ad campaign effectiveness and increasing the potential for brand damage.
moreprogrammatic-advertising
#customer-experience

It's the Most Hated Airline in America. You'll Miss It When It's Gone.

Spirit Airlines is known for offering low fares but notoriously poor service and comfort, contributing to its negative reputation among consumers.

An overview of customer experience KPIs - LogRocket Blog

Focusing on customer experience is crucial for sustained revenue and brand reputation. Tracking KPIs helps measure and improve customer relations.

It's the Most Hated Airline in America. You'll Miss It When It's Gone.

Spirit Airlines is known for offering low fares but notoriously poor service and comfort, contributing to its negative reputation among consumers.

An overview of customer experience KPIs - LogRocket Blog

Focusing on customer experience is crucial for sustained revenue and brand reputation. Tracking KPIs helps measure and improve customer relations.
morecustomer-experience
#cybersecurity

62% of observed finance domains involved in phishing attacks

The financial industry faces a significant increase in phishing and spoofing attacks, threatening both security and reputation.

Balancing SEO And Cybersecurity: Ensuring Safe Web Experiences For Your Users

SEO and cybersecurity are interconnected priorities for all website owners, affecting search rankings and brand reputation.

62% of observed finance domains involved in phishing attacks

The financial industry faces a significant increase in phishing and spoofing attacks, threatening both security and reputation.

Balancing SEO And Cybersecurity: Ensuring Safe Web Experiences For Your Users

SEO and cybersecurity are interconnected priorities for all website owners, affecting search rankings and brand reputation.
morecybersecurity

Social Media Accounts: The Weak Link in Organizational SaaS Security

Organizations often neglect social media account security, risking reputational damage and financial losses.
Understanding social media risks is critical for protecting brand identity and reputation.
#social-media

Here is how much the value of X has fallen since Elon Musk bought it

X, once Twitter, has lost 80% of its value under Musk's ownership, primarily due to declining user engagement and ad revenue problems.

Deinfluencers are hurting Dyson and Stanley. This is how they should respond

Deinfluencers discourage buying viral items, impacting brand reputation.
Brands must develop strategic responses to deinfluencing content to address high-reach skeptical posts.

Here is how much the value of X has fallen since Elon Musk bought it

X, once Twitter, has lost 80% of its value under Musk's ownership, primarily due to declining user engagement and ad revenue problems.

Deinfluencers are hurting Dyson and Stanley. This is how they should respond

Deinfluencers discourage buying viral items, impacting brand reputation.
Brands must develop strategic responses to deinfluencing content to address high-reach skeptical posts.
moresocial-media
#marketing-strategy

When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Dealing with controversial user-generated content is a challenge for marketers, requiring strategic responses to combat misinformation and protect brand reputation.

Marketers Are Tracking a New Metric: Share of Model

AI-powered chat programs will repeat bad reviews in response to search queries.
Marketers need to track how advanced language models perceive their brand.
Reviewing creative assets is crucial for brands to advocate for their products in an AI-dominated world.

Cutting-Edge Strategies: Guiding HR Tech Marketers To Unrivaled Online Visibility

Boosting online visibility is essential for HR tech marketers to enhance brand recognition and convert visitors into buyers.

When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Dealing with controversial user-generated content is a challenge for marketers, requiring strategic responses to combat misinformation and protect brand reputation.

Marketers Are Tracking a New Metric: Share of Model

AI-powered chat programs will repeat bad reviews in response to search queries.
Marketers need to track how advanced language models perceive their brand.
Reviewing creative assets is crucial for brands to advocate for their products in an AI-dominated world.

Cutting-Edge Strategies: Guiding HR Tech Marketers To Unrivaled Online Visibility

Boosting online visibility is essential for HR tech marketers to enhance brand recognition and convert visitors into buyers.
moremarketing-strategy

How to Develop an External Communication Plan | ClickUp

Effective communication is crucial for business success and customer satisfaction.
A consistent external communication strategy is essential to build a strong brand reputation.
#community-engagement

Empowering Change: How Businesses Can Be Leaders in Corporate Philanthropy

Corporate philanthropy is essential for companies to establish their identity and strategy while fostering social change.

10 Tips On How to Become An Influential Business in Your Local Community

Local businesses should leverage their ability to connect personally with the community to enhance reputation and customer loyalty.

Empowering Change: How Businesses Can Be Leaders in Corporate Philanthropy

Corporate philanthropy is essential for companies to establish their identity and strategy while fostering social change.

10 Tips On How to Become An Influential Business in Your Local Community

Local businesses should leverage their ability to connect personally with the community to enhance reputation and customer loyalty.
morecommunity-engagement
from Entrepreneur
2 months ago

Using AI Doesn't Have to Be Unethical - Build a Values-Driven AI Policy in 3 Steps | Entrepreneur

The key to successful AI integration for businesses is aligning it with core values and addressing public skepticism.

How to Create an Effective Product Knowledge Training Plan

Deep product knowledge is critical across all departments, not just sales, to enhance performance and customer satisfaction.
from AdExchanger
2 months ago

The Brandtech Group Gives Businesses A Blueprint For Ethical AI | AdExchanger

The Brandtech Group emphasizes the importance of ethical considerations in generative AI use for brands.

How to Create a Social Media Policy (+Examples)

A solid social media policy is essential to prevent breaches of confidentiality and protect a company's online reputation.

Marketing data security threats are rising: Where CMOs see gaps

CMOs recognize the importance of marketing-security partnerships, but many struggle to collaborate effectively outside of crisis situations.

Camille Vasquez, Face Of Johnny Depp Trial, Heads To Top 50 Biglaw Firm In Group Lateral Move

Camille Vasquez is transitioning from Brown Rudnick to Sheppard Mullin, emphasizing the importance of brand reputation in legal practices.

Online Reviews Management: Enhance Your Brand's Reputation

Online reviews management is crucial for building a good business reputation and influencing customer decisions.
#sustainability

Why investing in sustainability makes financial sense - London Business News | Londonlovesbusiness.com

Investing in sustainability benefits UK businesses financially through enhanced brand reputation, operational cost savings, and regulatory compliance.

LETTER: Re-elect Rep. Chaichi who takes principled stands in Salem

The article discusses the importance of sustainability in business operations.

Why investing in sustainability makes financial sense - London Business News | Londonlovesbusiness.com

Investing in sustainability benefits UK businesses financially through enhanced brand reputation, operational cost savings, and regulatory compliance.

LETTER: Re-elect Rep. Chaichi who takes principled stands in Salem

The article discusses the importance of sustainability in business operations.
moresustainability
#public-relations

How to Use PR in Real Estate Marketing | Entrepreneur

Real estate transactions rely on trust between clients and agents; PR can boost credibility and reputation.
Building trust and credibility is crucial for success in the competitive real estate sector.

How to Evaluate Your PR Campaign's ROI | Entrepreneur

Investing in public relations is crucial for businesses to establish an online presence, craft messaging, and build a customer following for a successful brand reputation.

How to Use PR in Real Estate Marketing | Entrepreneur

Real estate transactions rely on trust between clients and agents; PR can boost credibility and reputation.
Building trust and credibility is crucial for success in the competitive real estate sector.

How to Evaluate Your PR Campaign's ROI | Entrepreneur

Investing in public relations is crucial for businesses to establish an online presence, craft messaging, and build a customer following for a successful brand reputation.
morepublic-relations
#influencer-marketing

How Creator Agencies Prepare for a 'Deepfake Summer'

AI influencers provide a cost-effective option for brands, but the rise of synthetic influencers poses a threat to human influencers' income.

6 reasons why influencer marketing will never be the same

Authenticity is becoming increasingly important in influencer marketing.
Nano-influencers with smaller, niche-specific audiences are valued for their ability to forge genuine connections and foster brand loyalty.

How Creator Agencies Prepare for a 'Deepfake Summer'

AI influencers provide a cost-effective option for brands, but the rise of synthetic influencers poses a threat to human influencers' income.

6 reasons why influencer marketing will never be the same

Authenticity is becoming increasingly important in influencer marketing.
Nano-influencers with smaller, niche-specific audiences are valued for their ability to forge genuine connections and foster brand loyalty.
moreinfluencer-marketing
#customer-service

Follow These Strategies to Improve Your Brand Reputation | Entrepreneur

Building a strong brand reputation is essential for franchise success.

Brand Reputation: How To Build a Good Brand Reputation (2024) - Shopify

Building a positive brand reputation is crucial for business success by increasing sales, fostering consumer loyalty, and improving employee retention.

Follow These Strategies to Improve Your Brand Reputation | Entrepreneur

Building a strong brand reputation is essential for franchise success.

Brand Reputation: How To Build a Good Brand Reputation (2024) - Shopify

Building a positive brand reputation is crucial for business success by increasing sales, fostering consumer loyalty, and improving employee retention.
morecustomer-service

Marketing Briefing: How the 'proliferation of boycotting' has marketers working understand the real harm of brand blockades

Brand boycotts can happen regardless of a company's marketing efforts or customer engagement, emphasizing the importance of timely and appropriate responses.

How to Pioneer Creative Content with AI the Right Way | Entrepreneur

Brands integrating AI face challenges related to audience perception.
Authenticity and human connection are crucial values in the adoption of AI by creative teams.

The Worst Super Bowl Ads - Avoid These Blunders

Super Bowl ads are crucial for marketers to learn from through both successful and unsuccessful examples.
Factors leading to a bad ad include offensiveness, confusing messaging, and irritation.

What brands can learn about AI from the disastrous Willy Wonka event

The Willy Wonka Experience event in Glasgow was a huge disappointment due to misadvertisement using AI-generated imagery.
Lessons learned emphasize the need for brands to be transparent and ethical in their use of AI technology in advertising.

Council Post: Four Marketing And Social Trends To Watch In 2024

AI adoption is accelerating, transforming marketing in 2024.
Marketers must navigate social turbulence and misinformation challenges in the coming years.

Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution

Organizations face challenges in safeguarding digital advertising reputation due to the complex nature of online marketing campaigns.
Brand safety policies and impression level verification trackers are crucial, but practical implementation and continuous auditing are essential for effective brand protection.

How Inclusive and Authentic Marketing Drive Business Growth | Entrepreneur

DEI is evolving and brands that prioritize it will see financial benefits
Authentic and racially appropriate brand content is important for maintaining a loyal consumer base
Diversity and inclusion lead to tangible financial returns for shareholders

Balenciaga As A Case Study

Kim Kardashian has rekindled her relationship with Balenciaga after ending ties in November 2022.
Balenciaga faced severe backlash in 2022 for ad campaigns that were perceived to support child exploitation.

Post Office will struggle to rebuild brand trust - as Boeing and Facebook scandals show

The Post Office has faced a significant loss of trust following the Horizon IT Scandal.
Building and rebuilding brand trust is crucial for businesses.

The most controversial TV adverts of all time

TV ads that spark outrage can damage a brand's reputation.
Examples include Pepsi's 'Global Message of Unity' and Peloton's 'The Gift That Gives Back'.
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