#brand-reputation
#brand-reputation

Deinfluencers are hurting Dyson and Stanley. This is how they should respond

Deinfluencers discourage buying viral items, impacting brand reputation.

Brands must develop strategic responses to deinfluencing content to address high-reach skeptical posts. [ more ]

Marketing Dive

6 reasons why influencer marketing will never be the same

Authenticity is becoming increasingly important in influencer marketing.

Nano-influencers with smaller, niche-specific audiences are valued for their ability to forge genuine connections and foster brand loyalty. [ more ]

moreinfluencer-marketing

Shopify

4 days ago

Brand Reputation: How To Build a Good Brand Reputation (2024) - Shopify

Building a positive brand reputation is crucial for business success by increasing sales, fostering consumer loyalty, and improving employee retention. [ more ]

Forbes

1 week ago

Council Post: Building New Levels Of Consumer Trust Through Ethical Marketing And PR Practices

Marketing and PR professionals must navigate a competitive economic environment ethically to maintain consumer trust and brand reputation. [ more ]

Digiday

2 weeks ago

Marketing Briefing: How the 'proliferation of boycotting' has marketers working understand the real harm of brand blockades

Brand boycotts can happen regardless of a company's marketing efforts or customer engagement, emphasizing the importance of timely and appropriate responses. [ more ]

Entrepreneur

How to Use PR in Real Estate Marketing | Entrepreneur

Real estate transactions rely on trust between clients and agents; PR can boost credibility and reputation.

Building trust and credibility is crucial for success in the competitive real estate sector. [ more ]

Adweek

Marketers Are Tracking a New Metric: Share of Model

AI-powered chat programs will repeat bad reviews in response to search queries.

Marketers need to track how advanced language models perceive their brand.

Reviewing creative assets is crucial for brands to advocate for their products in an AI-dominated world. [ more ]

Forbes

Council Post: Four Marketing And Social Trends To Watch In 2024

AI adoption is accelerating, transforming marketing in 2024.

Marketers must navigate social turbulence and misinformation challenges in the coming years. [ more ]

www.portlandtribune.com

2 weeks ago

JavaScript

LETTER: Re-elect Rep. Chaichi who takes principled stands in Salem

The article discusses the importance of sustainability in business operations. [ more ]

eLearning Industry

3 weeks ago

Web design

Balancing SEO And Cybersecurity: Ensuring Safe Web Experiences For Your Users

SEO and cybersecurity are interconnected priorities for all website owners, affecting search rankings and brand reputation. [ more ]

Entrepreneur

Artificial intelligence

How to Pioneer Creative Content with AI the Right Way | Entrepreneur

Brands integrating AI face challenges related to audience perception.

Authenticity and human connection are crucial values in the adoption of AI by creative teams. [ more ]

Creative Bloq

Artificial intelligence

What brands can learn about AI from the disastrous Willy Wonka event

The Willy Wonka Experience event in Glasgow was a huge disappointment due to misadvertisement using AI-generated imagery.

Lessons learned emphasize the need for brands to be transparent and ethical in their use of AI technology in advertising. [ more ]

AdExchanger

Marketing tech

Blocking Domains Isn't Enough To Stop MFA | AdExchanger

Forbes was found running a parallel advertising site, highlighting the challenges in the digital media landscape.

Assessing the quality of programmatic investment requires looking beyond URLs and domains to individual page environments. [ more ]

Online marketing

Hubspot

Online marketing

The Worst Super Bowl Ads - Avoid These Blunders

Super Bowl ads are crucial for marketers to learn from through both successful and unsuccessful examples.

Factors leading to a bad ad include offensiveness, confusing messaging, and irritation. [ more ]

Exchangewire

Online marketing

Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution

Organizations face challenges in safeguarding digital advertising reputation due to the complex nature of online marketing campaigns.

Brand safety policies and impression level verification trackers are crucial, but practical implementation and continuous auditing are essential for effective brand protection. [ more ]

moreOnline marketing

Entrepreneur

How Inclusive and Authentic Marketing Drive Business Growth | Entrepreneur

DEI is evolving and brands that prioritize it will see financial benefits

Authentic and racially appropriate brand content is important for maintaining a loyal consumer base

Diversity and inclusion lead to tangible financial returns for shareholders [ more ]

Forbes

Council Post: Online Reputation Management: How To Protect Your Brand

Online reputation management (ORM) is important for businesses to maintain a positive brand image online.

ORM involves monitoring online mentions of a business and taking action to address negative content and maintain a positive reputation. [ more ]

Above the Law

3 months ago

Law

Balenciaga As A Case Study

Kim Kardashian has rekindled her relationship with Balenciaga after ending ties in November 2022.

Balenciaga faced severe backlash in 2022 for ad campaigns that were perceived to support child exploitation. [ more ]

The Conversation

3 months ago

Post Office will struggle to rebuild brand trust - as Boeing and Facebook scandals show

The Post Office has faced a significant loss of trust following the Horizon IT Scandal.

Building and rebuilding brand trust is crucial for businesses. [ more ]

Creative Bloq

5 months ago