Many emerging brands misinterpret public relations (PR), mistakenly believing it is solely about press releases and hiring agencies for media coverage. In actuality, PR is crucial for building brand reputation, trust, and differentiation in competitive markets. However, startups often lack the knowledge to initiate effective PR, leading them to agencies that may not clarify expectations or results. Traditional press releases are still relevant, but they should not dominate communication strategies. Brands should focus on storytelling that connects with audiences and highlights solutions to industry issues to gain media attention.
Emerging brands often misunderstand public relations (PR). Many assume PR is just about press releases or hiring a big agency to land major media coverage.
PR is one of the most effective tools for shaping a brand's reputation, building trust and standing out in a crowded market.
Most startups and small brands don't know where to begin, so they go to an agency, which can result in misunderstandings and horror stories.
Unless your announcement is truly groundbreaking, it's unlikely to grab attention on its own. Focus on crafting a story that resonates with your audience.
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