The article emphasizes the importance of brand reputation for businesses of all sizes. It references the 2025 Axios Harris Poll 100 Reputation Rankings, which surveyed Americans on brand perceptions, revealing that highly reputable brands like Apple and Trader Joe's lead in consumer trust while others languish in negative perception. In today's digital era, where negative reviews can severely impact a brand, the significance of maintaining a positive reputation—affecting customer loyalty and overall market standing—becomes critically apparent, especially for smaller businesses that are more vulnerable to feedback fluctuations.
A company's brand is incredibly powerful and indicative of the success of the business as a whole. If customers think highly of a company's services, customer interactions, or quality goods, it has the potential to transform their position within the marketplace.
24/7 Wall St. is taking a look at the 10 least reputable brands, according to the 2025 Axios Harris Poll 100 Reputation Rankings. This poll asked thousands of Americans to name two brands with a great reputation and two brands that they consider bottom of the barrel.
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