#customer-loyalty

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Marketing
Forbes
1 day ago
Marketing

Council Post: Exploring Consumer Behavior Trends: How To Position Your Brand For Success

Consistency is key for business success in capturing customers' attention and building loyalty.
Influencer marketing is a powerful tool for businesses to tap into specific consumer groups effectively. [ more ]
Fast Company
4 days ago
Marketing

Why giving shoppers an easy way to return items has become retail gold

Easy returns process builds consumer trust and loyalty, encouraging more shopping. [ more ]
Forbes
6 days ago
Marketing

Turn Your Social Media Followers Into Fans

Social media is not just about gathering followers, but transforming them into loyal fans who are active advocates for your brand. [ more ]
AdExchanger
3 weeks ago
Marketing

Taco Bell's New Secret Sauce; YouTube Is Ditching The Services Biz | AdExchanger

Yum Brands leverages cross-brand customer data to drive personalized deals and repeat business.
Google's focus has shifted towards software, APIs, and digital sales data to boost loyalty and innovation. [ more ]
Marketing Dive
1 month ago
Marketing

Pacsun unites commerce channels with first-party data solution

Retailers are seeking to unify the commerce experience across various channels by leveraging partnerships for data-driven insights and personalized messaging.
Activating first-party data is crucial for retailers to meet the changing needs of consumers in an omnichannel commerce strategy. [ more ]
The Drum
1 month ago
Marketing

How to trim your margins (without sacrificing your brand's mojo)

Cutting costs shouldn't sacrifice brand integrity
Brand promise is crucial for customer loyalty and trust [ more ]
moreMarketing
www.berkeleyside.org
1 week ago
East Bay food

Last days for Emeryville Chevy's and Northbrae Bottle Shop shuts down

When businesses close, it impacts both staff members and loyal customers deeply, evoking a sense of shared loss and nostalgia. [ more ]
TheStreet
1 month ago
Remote teams

American Express remote jobs & what they pay: Customer service rep, travel advisor & more

American Express offers remote job opportunities in various career areas.
American Express cardholders spend over $888 billion yearly, making it the largest credit card company by purchase volume. [ more ]
Harvard Business Review
2 months ago
Marketing

Maintaining Customer Loyalty in the Face of Inflation

Brands that acknowledge the effects of inflation on business can build customer loyalty through vulnerability.
Transparency is crucial for maintaining consumer trust during times of inflation and economic uncertainty. [ more ]
www.theguardian.com
2 months ago
London

I'm devastated it's closing': London shoppers bid sad farewell to Fenwick

The flagship Fenwick department store in central London is closing after more than 130 years.
The store has a loyal customer base who are sad to see it go. [ more ]
MarTech
3 months ago
Marketing

How to develop a winning B2B ideal customer profile | MarTech

Focusing deeply on customers drives revenue growth.
An ideal customer profile (ICP) is essential for identifying best-fit customers. [ more ]
personalization
Vogue Business
3 months ago
Marketing

Future-proofing your e-commerce strategy

Building customer loyalty is key for success in e-commerce.
Mobile apps and AI technology are important tools for enhancing customer experiences and driving loyalty. [ more ]
Entrepreneur
3 months ago
Marketing

3 Ways to Personalize Your Marketing for Higher Engagement | Entrepreneur

Starbucks popularized personalized gestures by writing customers' names on cups, leading to viral memes with misspelled names.
86% of consumers feel personalized experiences increase their loyalty to a brand. [ more ]
Entrepreneur
3 months ago
Marketing

How to Use Customer Feedback to Unlock Growth and Loyalty | Entrepreneur

Consumers want personalization and a collaborative exchange with brands.
Brands that remain in tune with shoppers and listen to their needs will win customer loyalty. [ more ]
morepersonalization
Entrepreneur
3 months ago
Marketing

How Flex Watches Makes Emotional Connections With Customers | Entrepreneur

Building a community and telling a compelling story are crucial for entrepreneurial success.
Creating unique experiences for customers can lead to increased loyalty and word-of-mouth referrals. [ more ]
Entrepreneur
3 months ago
Digital life

3 Ways to Personalize Your Marketing for Higher Engagement | Entrepreneur

Starbucks popularized personalized gestures by writing customers' names on cups, leading to viral memes with misspelled names.
86% of consumers feel personalized experiences increase their loyalty to a brand. [ more ]
The Drum
3 months ago
Marketing

Whatever happens to Elon Musk's X, 'everything apps' are the future - just ask WeChat

WeChat is a super app in China that provides a wide range of services in one place.
Brands are using WeChat's mini programs to engage users and drive customer loyalty. [ more ]
Forbes
4 months ago
Marketing

E-Mail A Winner This Holiday Season

Direct mail and email are effective marketing tools for the holiday season.
Email marketing has become more personal and direct, with high subscription rates and consumer trust. [ more ]
Forbes
4 months ago
Marketing

Council Post: Does Your Brand Strategy Position You For Success?

A strong brand builds trust and loyalty with customers.
Refreshing your brand strategy is important to stay relevant and resonate with your target audience. [ more ]
Forbes
4 months ago
Graphic design

Council Post: Does Your Brand Strategy Position You For Success?

A strong brand builds trust and loyalty with customers.
Refreshing your brand strategy is important to stay relevant and resonate with your target audience. [ more ]
Hubspot
5 months ago
Marketing

Four Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

Consumers go through four distinct mindsets during the holiday season: deliberate, deal-seeking, determined, and devoted.
December and January are important months for retailers, with a significant portion of holiday spending occurring during this time.
Connecting with customers across touchpoints and building long-term brand loyalty are key strategies for retailers during the holiday season. [ more ]
Apppicker
5 months ago
Growth hacking

Marketing Tips to Help Grow Brand Loyalty

Taking your business to the next level means making the right decisions.Every brand has to focus on growing awareness through marketing.
AdExchanger
10 months ago
Marketing tech

LiveRamp's Identity Crisis; Amazon Wants To Resell Mobile Plans | AdExchanger

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Buy Me Maybe here.Could Experian acquire LiveRamp?LiveRamp is the data onboarding company behind the deterministic alternative ID option RampID.Whispers of a LiveRamp sale started late last year when its stock price plummeted alongside that of many other ad tech stocks.
Washington Post
1 year ago
Business

Analysis | China's Payment Duopoly May Struggle to Survive

Alipay and WeChat Pay's dominance of China's retail payments was scripted over the past decade on the back of the humble quick recognition code.
Nytimes
1 year ago
Tech industry

Apple Unveils New iPhone and Smartwatch With a Focus on Fitness

For the first time in the pandemic, the company returned to Steve Jobs Theater to release its latest product updates.
Nytimes
1 year ago
Tech industry

Apple Unveils New iPhone and Smartwatch With a Focus on Fitness

For the first time in the pandemic, the company returned to Steve Jobs Theater to release its latest product updates.
Nytimes
1 year ago
Tech industry

Apple Unveils Smartwatch With a Focus on Fitness

At its annual marketing event on Wednesday, Apple is expected to unveil new iPhones.But sharing the spotlight is a product that has slowly developed a strong following: the Apple Watch.
MarTech
1 year ago
Marketing tech

How bad data can spoil good personalization

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of "helpful marketing" seriously.
Social Media Explorer
10 months ago
Online marketing

5 Marketing Strategies to Reach Customers Looking for Phones - Social Media Explorer

In today's digital age, smartphones have become essential to our lives.With increasing numbers of consumers actively seeking new phones, businesses must employ effective marketing strategies to capture their attention and drive sales.Here are the five proven marketing strategies to reach customers searching for phones.
ReadWrite
1 year ago
UX design

How To Enhance User Experience in Magento Websites

Thanks to the fierce competition in the e-commerce sector, Magento websites that offer a satisfying user experience (UX) have a fighting chance.So now is the time to invest in your Magento website's UX to gain an edge over your competitors.You've come to the right place if you need to learn how to strengthen this crucial component and are looking for actionable advice to enhance it.
www.mediapost.com
1 year ago
Marketing

Easy Email: Channel Is One Of The Top Traffic Sources

Email teams have one reason to rejoice this season: The channel is more than carrying its weight despite concerns about data, judging by State of Inbound Marketing Trends, a recent study from HubSpot, working with Litmus.First, here are longstanding truths: On average, email delivers $36 for every dollar spent, the study says.
The Motley Fool
1 year ago
Marketing

This Ad Tech Stock Is Smashing the Competition. Is It Time to Buy? | The Motley Fool

Digital advertising has been a reliable source of growth for investors for over a decade.But, suddenly, that's no longer true.Leading social media and search platforms like  Meta Platforms and  Alphabet are posting single-digit or even negative growth.even once-reliable ad tech stocks are seeing growth grind to a halt.
TechRepublic
11 months ago
Information security

Addigy exposes RSR update gap in 25% of managed macOS devices

1) Addigy's RSR Update feature provides businesses with the ability to manage macOS devices more efficiently by ensuring that macOS updates are proactively installed at optimal times to avoid system downtime.
2) Addigy's RSR Update feature includes a range of customizable settings, allowing businesses to create a
TechRepublic
1 year ago
Information security

Top 5 trends to watch in cloud security

Cloud security solutions continue to emerge as threats to cloud resources evolve.However, what are the common trends to look out for in cloud security in the coming years?Let's find out.
MarTech
11 months ago
Marketing tech

This week's AI-powered martech features, products and platforms | MarTech

Artificial intelligence (AI) is sprouting everywhere in marketing technology.While it has been a part of many products for some time, ChatGPT's launch made the topic white-hot.As a result, more and more AI-powered solutions are being announced every day.Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
AdExchanger
1 year ago
Marketing tech

Walmart Ad Revenue Grew 30% To $2.7 Billion in 2022, And Is Buoying Its Profit Margin | AdExchanger

Walmart had a mixed day with investors following its earnings call.Sales growth plateaued last year while Walmart's investments in store associate raises, technology and a new system of fulfillment centers are still going up.But the Walmart Connect advertising business was a bright spot, execs told investors in the retailer's earnings report on Tuesday, with growth of 30% YoY to $.7 billion in 2022.
MarTech
1 year ago
Marketing tech

Over half of marketers are using the metaverse or considering it | MarTech

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey.When asked this fall, 20% of respondents said they were currently invested in metaverse experiences, while another 36% said they were considering it.
Exchangewire
1 year ago
Marketing tech

Outbrain Launches Keystone, a Complete Optimisation Platform for Media Groups

Outbrain Inc., a leading recommendation platform, announces the launch of its Keystone by Outbrain ™ platform: a comprehensive user experience optimisation technology serving the digital strategy of large media groups.
MarTech
1 year ago
Marketing tech

How to use AI to discover the causes behind customer actions

"What you're interested in understanding is what is the best product that I should recommend to my clients?
Social Media Explorer
1 year ago
Online marketing

GetDandy - Using AI and Automation to Programmatically Dispute and Remove Bad Reviews

In today's digital age, online reviews can make or break a business.A single bad review can dissuade potential customers and lead to a loss of revenue.This is especially true for businesses in industries like hotels, restaurants, HVAC, and automotive, where customer experience is everything.However, not all reviews are genuine, and businesses have to contend with fake or illegitimate reviews that unfairly tarnish their reputation.
Social Media Explorer
1 year ago
Online marketing

Variable Pricing Strategy - Social Media Explorer

A variable pricing strategy is a pricing strategy in which a company changes prices to match the demand for its product.Companies can increase their profits by using this method because they can stay competitive with their competitors and create higher revenues.The main objective of this pricing strategy is to increase the level of sales volume.
Social Media Explorer
1 year ago
Online marketing

Creating Value with Your Brand Identity - Social Media Explorer

There are many ways to demonstrate the importance of a company's brand identity.According to entrepreneur Alexander Djerassi, a company can create value with its brand identity.
HousingWire
1 year ago
Real estate

Mortgage Coach and Sales Boomerang unify, launch "TrustEngine" platform

Roughly a year after Mortgage Coach and Sales Boomerang were acquired by a private equity firm, they've merged their services onto one platform and rebranded to "TrustEngine."The company unification and new platform come as mortgage origination volume falters and lenders struggle to stay afloat in a high mortgage rate environment.
Benzinga
1 year ago
Marketing

Allowing Dispensaries To Create Any Deal, No Matter How Complex: Alpine IQ And Flowhub Launch 2-Way Cannabis Loyalty Integration

Alpine IQ, a data and marketing solutions provider for retailers and brands, announced an improved loyalty integration with Flowhub, a cannabis retail management and payments platform.Alpine IQ and Flowhub have partnered to create an advanced, 2-way loyalty integration in Maui, Flowhub's latest cannabis point of sale system.
BOSS Magazine
1 year ago
Marketing

3 Business Automation Solutions You Should Consider for 2023

Companies have yet to tap the full potential of automation.In 2023, you need to start automating a significant part of your business processes and tasks.It will enable you to improve both customer and employee satisfaction.The adoption of business automation solutions, such as SAP automation, also makes processes more effective and helps reduce operating expenses.
Medium
1 year ago
UX design

AI-Powered Personalization in UX Design: Enhancing the User Experience through Customized...

In today's digital age, the user experience (UX) is crucial for the success of any product or service.With the increasing capabilities of artificial intelligence (AI), UX designers now have the opportunity to take personalization to the next level by leveraging AI to deliver customized experiences to users.
AdExchanger
1 year ago
Marketing tech

This Ecommerce Platform Is Banking On Live Shopping | AdExchanger

Live shopping is a $400 billion industry in China.The live shopping market in the US is $20 billion.Why?
Social media has been a petri dish for live video shopping in China.But in the US, most ecommerce purchases still happen on the open web.Although social shopping is starting to pick up in the US, it hasn't gained much traction yet.
Exchangewire
1 year ago
Marketing tech

Sojern Finds 81% of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented

Sojern, the leading digital marketing platform built for travel, released the findings of a 2022 survey to discover "How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships."The study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts.
Business Insider
1 year ago
Marketing

The world's most digitally mature companies all share these 3 traits that make them 'future-ready'

Marketing leaders have been future-proofing organizations since long before the pandemic.
Business Insider
1 year ago
Marketing

The world's most digitally mature companies all share these 3 traits that make them 'future-ready'

Marketing leaders have been future-proofing organizations since long before the pandemic.
Medium
1 year ago
UX design

Dark Patterns-The Dark Side of UX Design

Dark patterns are a type of user experience (UX) design that manipulate users into performing certain actions that they may not have otherwise chosen to do.These actions can range from signing up for newsletters to making a purchase.While dark patterns can be used to increase conversion rates and drive profits, they can also be dangerous as they can mislead and exploit users.
Medium
1 year ago
UX design

7 key KPIs in UX Research.

When conducting research, you need to measure the effectiveness of your product or prototype.UX KPIs (Key Performance Indicators) allow us to measure the success of UX activities.Generally, design KPIs are divided into two types: behavioral and attitudinal.Behavioral metrics are measurements relating to customer behavior and their expected engagement.
The Independent
1 year ago
UK news

UK shopper footfall records encouraging improvement

April saw another encouraging improvement to UK shopper footfall as the spring sunshine and Easter festivities brought consumers back to stores.
GSMArena.com
1 year ago
Mobile UX

Canalys: Honor was the top smartphone maker in China in Q1 this year

The smartphone market in China is in flux and different analysts report slightly different details.
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