#customer-loyalty

#customer-loyalty

Company loyalty programs are actually costing you a lot of money. That's because shoppers who stick with their favorite brands just aren't being rewarded the way they used to be. She called customer loyalty "a sham." Airlines, internet providers, and banks do a good job of luring in newcomers with flashy deals, while longtime customers quietly pay more. As a result, frequent flyer miles buy less, internet bills creep up after promo rates, and credit card rewards shrink in value.

Consumers aren't loyal to brands anymore. They're loyal to people. In today's crowded marketplace, the businesses that thrive are the ones with owners who are visible, relatable and genuinely invested in their neighbors' lives.

Gamification has become a key feature of how digital media companies pull customers in and keep them engaged, shaping interactions with news apps, streaming services, and fintech tools.

Greggs is giving away free iced drinks or coffees to customers who download and sign up to its app, offering a range of other freebies as well.

Most entrepreneurs hide their true opinions, watering down their messages to appeal broadly but finding they lose potential clients who scroll past their content.

Sometimes, loyalty is simply a result of good old product-market fit. The product does exactly what you need, in a way that's predictable and reliable. You didn't stick around for the cool features or the fancy animations. You stayed because it got the job done.

Some Redditors applauded Bank of America's recent announcement of better rewards amid other competitors "nerfing" their credit cards. Here's what you should know about the bank's new credit card rewards.

Marketing amnesia refers to the phenomenon where customers forget a brand, impacting customer retention and overall business success.

Ann embraced and amplified viral trends her customers started-such as upcycling Glamnetic packaging into handbags and clothing. Her genuine communication fostered customer loyalty.

The record performance was helped by its £2.9 billion acquisition of Virgin Money, which completed in October, and a boom in mortgage activity.

While Trader Joe's stocks a wide variety of unique food products, it prioritizes exclusivity over common household staples, opting for a more curated grocery experience.

In business, you must take: market share, attention, capital, etc., before someone else does. But this belief is not just short-sighted. It's wrong.

Successful B2B SaaS products engage reluctant users by transforming mundane tasks into enjoyable experiences through thoughtful design and user-centered features.

I've been coming here for over 40 years. I like everything about the place. The food has always been great, but the employees are what keeps me coming back - there are some wonderful people here.

"Customer advocacy is emerging as one of the most powerful and underutilized growth drivers for businesses today. When customers actively promote your brand, they build trust and loyalty."

"It is overwhelming the amount of stuff that's there," Horton says.

While we believe that American Airlines has been generally pleased with Viasat's execution, the satellite provider likely faced significant competition from SpaceX's Starlink.