"I think we've become numb to it," said retired Gen. Paul Nakasone, who served as director of Cyber Command and NSA from 2018 to 2024. He emphasized the overwhelming scale of cyber intrusions and the imbalance in keeping up with adversaries, including ransomware and deepfakes.
All of us live in an age where we're bombarded by social media and artificial intelligence - when striving to be your authentic self becomes an increasingly difficult task. Yet, even if it has somehow become a common goal, it is unclear how many of us can truly define the "authenticity" that we say we are pursuing.
In my teens I raced through Agatha Christie, Alistair MacLean and the like, and Reader's Digest too, countless editions of which were lined up beside every toilet in the house.
A company's brand is incredibly powerful and indicative of the success of the business as a whole. If customers think highly of a company's services, customer interactions, or quality goods, it has the potential to transform their position within the marketplace.
