The recent introduction of a 10% tariff on unroasted coffee beans is significantly affecting companies in the coffee industry, such as J.M. Smuckers and Starbucks. J.M. Smuckers, which supplies popular brands like Folgers, indicates coffee is their largest raw-material cost, prompting price adjustments. Meanwhile, despite the tariffs, Starbucks has not formulated plans to increase prices at this time. Additionally, consumer sentiment towards brands is changing, with brands like Folgers facing backlash due to quality concerns and ethical sourcing issues, while others, such as Death Wish Coffee, grapple with transparency around their sourcing practices.
Folgers lacks organic options, leading to concerns about the freshness and quality of its brews. The absence of sustainability certifications raises questions about the brand's commitment.
Death Wish Coffee boasts the use of fair-trade USDA organic beans, but there is little transparency regarding the origin of these beans, which are primarily sourced from India and Peru.
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