Marks & Spencer has successfully transformed its brand from 'frumpy' to a favorite among high street fashion shoppers, achieving a 22% increase in pre-tax profits and a 6% rise in overall sales. This success is attributed to innovative campaigns and collaboration efforts. However, a recent cyber-attack has disrupted online clothing sales, with expectations of a significant loss in profits. Analysts express concerns about the long-term effects on customer loyalty and brand reputation, highlighting the delicate balance M&S must maintain amidst this challenge.
Since joining M&S, Evans has launched campaigns that resonate with modern consumers, transforming the brand's image from frumpy to fashion-forward.
The cyber-attack has caused significant disruption to online sales, especially in clothing, jeopardizing the retailer's recent sales momentum.
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