Trader Joe's has topped the Axios Harris Poll as the most reputable brand in America, achieving an average score of 82.1, closely followed by Patagonia at 82.0. This achievement comes despite a challenging year marked by safety recalls and workplace issues reported in a Fast Company investigation. Yet, Trader Joe's enjoys a dedicated customer base that appreciates its affordable and healthy product offerings. The poll ranks brands based on visibility and reputation through surveys conducted from January to May, reinforcing Trader Joe's strong market presence, even amid controversy.
Trader Joe's not only emerged as the top-reputed brand in America with an average score of 82.1, narrowly surpassing Patagonia, but also continues to hold strong consumer loyalty despite facing scrutiny.
In 2024, Trader Joe's fell in ranking to 13th place with a score of 78.6, highlighting the fluctuating nature of brand reputation amidst ongoing controversies.
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