#consumer-loyalty

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#marketing-strategies
AdExchanger
1 month ago
Marketing

Forget Branding Vs. Performance - Both Are Critical, And Attention Metrics Bridge The Gap | AdExchanger

Advertising serves to generate outcomes while building awareness and brand loyalty, making branding and performance self-reinforcing goals. [ more ]
MarTech
2 months ago
Marketing

Why brand trust is declining and how marketers can earn it back | MarTech

Brand trust decline due to emerging technologies, misinformation, and unethical data use impacting consumer loyalty and marketing effectiveness. [ more ]
AdExchanger
1 month ago
Marketing

Forget Branding Vs. Performance - Both Are Critical, And Attention Metrics Bridge The Gap | AdExchanger

Advertising serves to generate outcomes while building awareness and brand loyalty, making branding and performance self-reinforcing goals. [ more ]
MarTech
2 months ago
Marketing

Why brand trust is declining and how marketers can earn it back | MarTech

Brand trust decline due to emerging technologies, misinformation, and unethical data use impacting consumer loyalty and marketing effectiveness. [ more ]
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Adweek
6 months ago
Marketing

Branding and Performance Are Becoming More Closely Aligned

Brand consistency is key to consumer loyalty.
Engagement is a pathway to loyalty in ecommerce. [ more ]
Practical Ecommerce
2 months ago
Marketing

Charts: Consumer Loyalty Trends Q1 2024

Consumer loyalty is evolving towards better value from brands and retailers. [ more ]
Restaurant Dive
2 months ago
Marketing

Chipotle extends coveted Celebrity Card to fans on social media

Chipotle is using social media to redefine the concept of celebrity and build consumer loyalty through a promotional activity involving a free meal Celebrity Card. [ more ]
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