How Kimpton disrupted the status quo in social media travel content
Commitment to diversity and inclusivity is central to Kimpton's brand ethos, authentically embedded in the company's DNA and reflected in its marketing strategy.
Secrets of Success: James Erskine, CEO of Rocket
Specialists in connecting brands to youth audiences.
How Kimpton disrupted the status quo in social media travel content
Commitment to diversity and inclusivity is central to Kimpton's brand ethos, authentically embedded in the company's DNA and reflected in its marketing strategy.
Secrets of Success: James Erskine, CEO of Rocket
Specialists in connecting brands to youth audiences.
12 Truly Inspiring Company Vision and Mission Statement Examples
The best companies stay true to core values to build long-lasting customer loyalty and brand promoters.
How Your Brand Can Win Over Gen Z With Marketing
Gen Z values authenticity over traditional marketing techniques.
The Synergy of Storytelling and Thought Leadership
Combining thought leadership and brand storytelling can enhance brand impact by creating a compelling narrative that embodies the brand's essence and establishes it as an expert.
How entertainment brands such as Disney and Lego ensure campaign effectiveness
Entertainment ads should showcase brand values beyond just the logo.
Humor, celebrities, emotional power, and the right soundtrack resonate with viewers in the entertainment sector.
How Luxury Brands Market and What You Can Learn
Luxury brands understand that customers seek more than just a product - it's about the entire experience and feeling of exclusivity.
Strategic collaborations with celebrities can make luxury brands more desired and create a global appeal.
Why It Matters That Consumers Are So Enraged By The Kyte Baby Debacle
71% of consumers want to support brands aligned with their values
Kyte Baby faced backlash for mishandling an employee's request to work from home for her newborn
Apple's Latest Ad Takes a Direct Shot at Google Chrome. It's a Masterclass in Storytelling
Apple highlights privacy differences between Safari and Google Chrome to emphasize brand values and product distinctions.
Council Post: How To Effectively Manage A Rebrand
A well-planned rebranding effort can help propel the brand by consolidating separate brands under one umbrella.