How Brands Keep Customers Loyal in a Polarised WorldBrands must cultivate community and loyalty among consumers to drive sales in an expensive acquisition landscape.
5 Steps to Making Your Brand Feel More Authentic: Strengthening Connections with Your AudienceAuthenticity is key to branding, fostering trust and loyalty among consumers who seek relatable values.Establishing core values and a clear mission is essential for building a genuine brand presence.
What Is a Brand Video? 5 Real-World Brand Video Examples (2025) - ShopifyBrand representation is crucial for consumer trust and conversion rates.
How Brands Keep Customers Loyal in a Polarised WorldBrands must cultivate community and loyalty among consumers to drive sales in an expensive acquisition landscape.
5 Steps to Making Your Brand Feel More Authentic: Strengthening Connections with Your AudienceAuthenticity is key to branding, fostering trust and loyalty among consumers who seek relatable values.Establishing core values and a clear mission is essential for building a genuine brand presence.
What Is a Brand Video? 5 Real-World Brand Video Examples (2025) - ShopifyBrand representation is crucial for consumer trust and conversion rates.
Consumers Care About Brand Values: How To Communicate Them in a Way That WinsBrand values are crucial for attracting and retaining consumers who prioritize ethical alignment with companies.
How Your Brand Can Win Over Gen Z With MarketingGen Z values authenticity over traditional marketing techniques.
Consumers Care About Brand Values: How To Communicate Them in a Way That WinsBrand values are crucial for attracting and retaining consumers who prioritize ethical alignment with companies.
How Your Brand Can Win Over Gen Z With MarketingGen Z values authenticity over traditional marketing techniques.
How Kimpton disrupted the status quo in social media travel contentCommitment to diversity and inclusivity is central to Kimpton's brand ethos, authentically embedded in the company's DNA and reflected in its marketing strategy.
How Kimpton disrupted the status quo in social media travel contentCommitment to diversity and inclusivity is central to Kimpton's brand ethos, authentically embedded in the company's DNA and reflected in its marketing strategy.
12 Truly Inspiring Company Vision and Mission Statement ExamplesThe best companies stay true to core values to build long-lasting customer loyalty and brand promoters.
The Synergy of Storytelling and Thought LeadershipCombining thought leadership and brand storytelling can enhance brand impact by creating a compelling narrative that embodies the brand's essence and establishes it as an expert.
How entertainment brands such as Disney and Lego ensure campaign effectivenessEntertainment ads should showcase brand values beyond just the logo.Humor, celebrities, emotional power, and the right soundtrack resonate with viewers in the entertainment sector.
Apple's Latest Ad Takes a Direct Shot at Google Chrome. It's a Masterclass in StorytellingApple highlights privacy differences between Safari and Google Chrome to emphasize brand values and product distinctions.
Council Post: How To Effectively Manage A RebrandA well-planned rebranding effort can help propel the brand by consolidating separate brands under one umbrella.