Freddy's Frozen Custard & Steakburgers has taken a unique approach for Mother's Day by allowing customers to opt-out of holiday-themed emails. This initiative was spearheaded by Alex Stucky, the director of digital marketing, who recognized the emotional strain that the holiday can bring for those who've lost loved ones. Their email stated the importance of acknowledging the duality of Mother's Day and understanding that it may be painful for some. This policy aligns with Freddy's values of family and kindness and follows a trend observed in other companies like Etsy and Levi's during similar occasions.
"We understand that Mother's Day can be meaningful for many, but also difficult for others. If you'd prefer not to receive emails related to this holiday, we completely understand."
"While I have been fortunate enough to have not lost a parent yet, many people close to me have. And it aligns with some of Freddy's core values: family and kindness."
Collection
[
|
...
]