"Most websites lose money creating content. That's because Google no longer drives traffic to publishers like it used to. Nearly 60% of Google searches end without a click in 2024 Meanwhile, almost 30% of clicks go to Google's properties, and about 36% of clicks go to the open web, a new zero-click search study finds. As more searches end without a click, even popular content brands struggle to turn eyeballs into revenue."
""All content consumed will be digital, we can [only] debate if that may be in one, two, five or 10 years," Ballmer said at Cannes Lions. "There won't be newspapers, magazines, and TV programs...In 10 years it will all be online. Static content won't cut it in the future." Ballmer was not entirely right as some legacy content still exists and small amounts of it, like sports on network television, still thrives, but his general point rings true as does what he said next."
About 40% of a large cooking site's workforce was cut, reducing staff from 140 to 90, and the site filed for Chapter 11 to begin court-supervised reorganization. Many websites lose money producing content because search-driven referral traffic has declined. Nearly 60% of Google searches ended without a click in 2024, while roughly 30% of clicks went to Google properties and about 36% to the open web. Rising zero-click searches make it harder to convert audience attention into revenue. High content-production costs and low advertising rates have left few ad-driven publishers broadly profitable, though some legacy content still thrives.
#zero-click-search #digital-content-monetization #layoffs-and-bankruptcy #online-advertising-economics
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