"Conductor's recent research shows that nearly one-third of digital marketing leaders now prioritize generative engine optimization (GEO) as the most critical performance hurdle for digital growth in 2026. What's more, 97% of digital leaders surveyed already report a positive impact from their GEO efforts, hinting at both an immediate opportunity and a race to capture visibility while it remains available."
"CMOs' strategic priorities have shifted rapidly. According to the research, an average of 12% of 2025 digital budgets was allocated to GEO initiatives, while 32% of digital leaders declared GEO their top priority for 2026. This investment growth also outpaces increases in paid channel allocations. It's a strategic effort to capture AI market share while the door remains open. CMOs are beginning to recognize that answer engines act as gatekeepers, presenting only the brands they deem worthy in synthesized responses."
The digital discovery landscape has shifted toward AI-based search, increasing the risk that established brands will lose visibility to answer engines. Nearly one-third of digital marketing leaders prioritize generative engine optimization (GEO) as the most critical performance hurdle for digital growth in 2026, and 97% report positive impact from GEO efforts. An average of 12% of 2025 digital budgets was allocated to GEO initiatives, while 32% of digital leaders declared GEO their top priority for 2026. Strategic responses include securing AI market share early, refocusing on conversion attribution, adopting API-based monitoring, and prioritizing first-party authoritative data for LLMs.
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