Sam's Club is transitioning to an all-digital shopping experience using AI technology, starting with a renovated location in Grapevine, Texas. This system allows customers to scan items and handle payments via a mobile app, eliminating traditional cash registers. The AI captures cart images to verify purchases. However, privacy advocates fear that the data collected could lead to surveillance pricing, where customers are targeted with higher-priced items based on their shopping patterns. While Sam's Club asserts that they promote low prices broadly, this new technology has stirred valid concerns regarding personalized marketing practices.
Sam's Club is implementing an all-digital, AI-powered shopping experience that raises concerns about potential surveillance pricing and targeting based on customer habits.
The new system uses AI to capture images of items in customers' carts, raising privacy concerns about how this data will be used for targeted advertising.
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