Surveillance pricing has dominated headlines recently. Delta Air Lines' announcement that it will use artificial intelligence to set individualized ticket prices has led to widespread concerns about companies using personal data to charge different prices for identical products. As The New York Times reported, this practice involves companies tracking everything from your hotel bookings to your browsing history to determine what you're willing to pay.
The expert wonders what would happen if a customer suffers the death of a relative and receives an email with available funeral services. The airline might know that customer wants to go to a funeral and decide to charge them more. This is one of the new frontiers of potential abuse that we have to be on guard against, she warned.