"This holiday season retailers will get a first look at how AI is reshaping the consumer landscape. By all accounts, it has the potential to one day challenge e-commerce giants like Google and Amazon, and the trend is already well under way. A new First Insight survey finds that 40% of holiday shoppers plan to use AI tools this year, with Gen Zers leading the way-nearly three out of four said they expect to use AI for every step from product discovery to purchase."
"AI-first is a revolutionary departure from the way most customers have been doing their e-commerce shopping-by using search engines like Google or Amazon's massive retail media network. Much of the web traffic to retailers' sites comes from shoppers clicking through sponsored search results to complete their transactions. Using ChatGPT's Instant Checkout feature, shoppers can enter a prompt such as "I want to buy mom a green sweater," browse the results, pay, and then check out without ever browsing a merchant's website."
Gen Z leads rapid adoption of AI-driven one-stop-shopping, with nearly three-quarters expecting to use AI from discovery through purchase. Forty percent of holiday shoppers plan to use AI tools this season. OpenAI launched retail partnerships with Etsy and is expanding Instant Checkout to more than a million Shopify merchants. Walmart and Target enable direct purchasing within ChatGPT, positioning AI to shift retail from reactive search-based shopping to proactive, predictive experiences. AI-first shopping can bypass traditional search and sponsored links, allowing consumers to prompt, browse, pay, and complete transactions entirely within chat interfaces.
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