"OpenAI is making it easier to plan out holiday shopping with ChatGPT's latest feature called "shopping research." Any shopping question in ChatGPT will trigger this new feature, which is rolling out to all ChatGPT users on free and paid plans on mobile and web, with "nearly unlimited usage" available during the holiday shopping season. Now, if you ask ChatGPT for "best TVs in bright lighting," for example, as the company's announcement video shows, the response will end with a button asking if you want to do additional research."
"Users refine their choices by selecting their preferences during a series of questions that can be filtered based on price, intended use, and desired features, similar to the dropdown menus on most retail websites. The products it pulls up can be purchased on retailers' websites, but OpenAI said it plans to roll out Instant Checkout, which will allow direct purchasing inside ChatGPT with participating merchants."
ChatGPT's shopping research feature activates for any shopping query and provides a guided workflow to refine product options by price, intended use, and desired features. The feature is available to free and paid users on mobile and web, with expanded usage during the holiday shopping season. Responses include an option to continue research and a sequence of preference questions that narrow results, similar to retail filters. Results can link to retailer sites now, and OpenAI plans an Instant Checkout for in-app purchases with participating merchants. Recommendations use a GPT-5 mini refined for shopping and draw from up-to-date internet sources, though price and availability errors may occur.
Read at The Verge
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