"This Black Friday and Cyber Monday, it's more likely shoppers turn to ChatGPT to help with their holiday wish lists. Over the past year, AI platforms have gone mainstream with more users using them to research products, compare brands, hunt for deals and even automate purchasing. The changes in how people shop online has caused marketers to reconsider their SEO strategies to maintain brand visibility in the new zero-click search landscape."
"Digiday parsed through the numbers to help pinpoint how AI search is shaping up this holiday season. Here's what you need to know: AI shopping becomes mainstream Increasingly, more people are starting their product research, discovery and purchase journey within AI-powered chatbots like ChatGPT, Gemini or even AI Overview summaries. It has marked a shift from the keyword searches of traditional SEO strategies to more conversational, long-tail search queries with personalized recommendations. Marketers are taking notice."
AI platforms have gone mainstream, with more users researching products, comparing brands, hunting for deals and even automating purchases. The shift toward conversational, long-tail queries within AI-powered chatbots and AI overviews is changing discovery and purchase journeys. Marketers are reevaluating SEO to maintain visibility amid a zero-click search landscape. AI search visibility can indicate brand strengths and gaps and may predict broader performance. Media budgets and paid placements are being optimized across search and retail media to reach AI-driven shoppers. Uptake of generative AI for holiday shopping rose from about 11% last year and is increasing this year.
Read at Digiday
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