"OpenAI has introduced a free AI-powered shopping research tool designed to create personalised buyer guides for ChatGPT users during the holiday season. Built on a specialised version of the GPT-5 mini model, the tool can ask clarifying questions and pull insights from what OpenAI considers high-quality, trustworthy review sources, such as user posts on Reddit rather than paid marketing content. According to the company, the tool doesn't prioritise any specific websites when linking products, ensuring neutral recommendations based on authentic user experiences."
"OpenAI's new shopping research tool introduces a more interactive experience compared to standard ChatGPT text prompts. Instead of generating instant answers, users tap a dedicated "shopping research" button and describe what they need, like a couch for a studio or a gift for a child. The tool then switches to a quiz-like flow, asking follow-up questions about budget, size, and preferences. As it collects details, it suggests 10-15 potential products, allowing users to refine results by selecting "more like this" or "not interested.""
OpenAI released a free shopping research tool in ChatGPT that generates personalised buyer guides using a specialised GPT-5 mini model. The tool asks clarifying questions and sources insights from high-quality, trustworthy review channels such as user posts on Reddit instead of paid marketing content. Recommendations do not prioritise specific websites, aiming for neutral suggestions based on authentic user experiences. Users access the feature via a dedicated 'shopping research' button and complete a quiz-like flow about budget, size, and preferences. The tool proposes roughly 10–15 product options and supports iterative refinement through 'more like this' or 'not interested' feedback. The launch aligns with broader ChatGPT feature expansions and competitive shopping-focused strategies.
Read at Mashable India
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