OpenAI is launching a feature that allows users to buy products through ChatGPT, integrating shopping buttons that provide personalized product recommendations based on user preferences and aggregate reviews. The initiative aims to assist users in making informed purchasing decisions across diverse categories such as electronics and home goods. Unlike Google Shopping, ChatGPT results will not include paid ads, focusing solely on organic search results to maintain transparency. This service will be available to all users, enhancing the research functionality of ChatGPT while directing transactions to merchant websites.
Fry states that the new shopping buttons enhance user experience, enabling informed purchasing through product recommendations driven by individual preferences and reviews.
Introducing shopping within ChatGPT, OpenAI aims to streamline product research, offering unbiased recommendations without paid advertising, unlike traditional search engines.
Collection
[
|
...
]