"Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads updated its advertiser suspension systems to make it better for most advertisers. Google launched a number of AI tools for shopping before the holiday season. Google said don't close your Google account to try to hack your Google LSAs to work better."
"Hi Greg, I just confirmed with the team to be extra sure: The ad group level target will take precedence over the strategy level target in Search and Shopping campaigns., AdsLiaison on X Heads-up, with ChatGPT 5.1 (released yesterday), if ChatGPT uses its 'Thinking' model, you will see that in the upper right corner along with sources there. By default, ChatGPT will decide which model to use."
Google updated advertiser suspension systems to reduce impact on most advertisers and launched several AI-powered shopping tools ahead of the holiday season. Google warned against closing accounts to try to influence Local Services Ads behavior. Google Ads is testing standard shopping campaign brand inclusions. Google AI Overviews has unusual link placement that complicates tracking impressions and positions. Google proposed changes related to an EU ad tech legal case. Forum posts confirmed that ad group level targets override strategy level targets in Search and Shopping campaigns. Updates also covered ChatGPT 5.1 model indications and Google Merchant Accounts API notes.
Read at Search Engine Roundtable
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