Google and other search platforms are experimenting with UI, Ads features, and AI, while spam, fake reviews, and ranking errors continue to cause problems.
Google rolled out multiple search and ads updates: advertiser suspension improvements, new AI shopping tools, testing shopping brand inclusions, LSA guidance, and proposed EU ad tech changes.
Google released a global August 2025 spam update on August 26, 2025, initiating a roughly three-week rollout that targets sites violating Google Search spam policies.