"Here are the most important things that we know right now in short form: Name: Google August 2025 Spam Update Launched: August 26, 2025 at about 12:00 pm ET Rollout: Will take about a three weeks to fully rollout. Targets: Sites violating some of the Google search spam policies. Does Not Target: This update does not target link spam, it does not target the site reputation abuse policy and some other policies."
"Penalty: It penalizes some of spam techniques that are against Google's spam policies. Global: This is a global update impacting all regions and languages. Impact: Google would not tell me what percentage of queries or searches were impacted by this update. Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those."
"Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said. The previous spam update was the December 2024 spam update that shocked everyone, since it started right before the holiday season. That update finished in seven days, whereas the August update is expected to take three-times as long."
Google released the August 2025 spam update on August 26, 2025 at about 12:00 pm ET and began a global rollout across all regions and languages. The rollout is expected to take about three weeks to complete, with periodic refreshes possible and recovery potentially taking many months. The update targets sites violating Google Search spam policies and penalizes spam techniques, while explicitly not targeting link spam or the site reputation abuse policy. Google did not disclose the percentage of queries affected. Impacted sites are advised to review and comply with Google's spam policies.
Read at Search Engine Roundtable
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