"Google's AI Mode will enhance product searches by allowing users to engage in a conversation to refine their shopping needs and preferences."
"Lilian Rincon stated that Google plans to integrate ads into their AI shopping features, setting them apart from competitors like OpenAI."
Google recently announced the upcoming launch of AI Mode, a new feature that enables conversational shopping experiences. Users can ask Google for specific products and refine their inquiries for more accurate results powered by its Gemini 2.5 technology. This will improve product search results by adapting to user context, such as weather conditions at their vacation destination. Additionally, Google will incorporate sponsored content from advertisers in this feature, contrasting with OpenAIâs recent launch that focused on organic search without ads.
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