"With holiday shopping on the horizon, OpenAI and Perplexity both announced AI shopping features this week, which integrate into their existing chatbots to help users research potential purchases. The tools are markedly similar to one another. OpenAI suggests that users could ask ChatGPT for help finding a "new laptop suitable for gaming under $1000 with a screen that's over 15 inches," or that they can share photos of a high-end garment and ask for something similar at a lower price point."
"Perplexity, meanwhile, is playing up how its chatbot's memory can augment shopping-related searches for its users, suggesting that someone could ask for recommendations tailored to what the chatbot already knows about them, like where they live or what they do for work. Adobe predicted that AI-assisted online shopping will grow by 520% this holiday season, which could be a boon for AI shopping startups like Phia, Cherry, or Deft -"
OpenAI and Perplexity introduced shopping tools integrated into chatbots to assist users researching purchases, offering specification-based searches and image-based similarity matching. OpenAI cited examples like finding a gaming laptop under $1,000 or locating lower-priced garments similar to photographed items. Perplexity emphasized using chatbot memory to tailor recommendations based on known user details such as location and occupation. Adobe projected AI-assisted online shopping growth of 520% this holiday season, which could benefit AI shopping startups but also intensify competition. Industry leaders suggested niche-focused startups may outperform general-purpose chatbots because model quality depends on specialized data sources and category nuance, especially in fashion.
Read at TechCrunch
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