"Microsoft has something special just for you. The company just introduced something called Copilot Checkout at the NRF 2026 retail conference. This is exactly what it sounds like. It's a shopping assistant embedded within Copilot. The feature is rolling out now in the US and integrates with PayPal, Shopify, Stripe and Etsy. It lets people complete purchases directly inside of Copilot without having to withstand the grueling experience of being redirected to a retailer's website."
"The retailers remain the actual merchant of record, so they'll still get customer data and all of that jazz. Microsoft controls the interface. We don't know what kind of safeguards are in place to prevent the AI from hallucinating its way into buying you a giant bounce house when you wanted to order some Bounce dryer sheets. Engadget has reached out to Microsoft to inquire about these safeguards and how exactly the money is handled. This is a pretty big moment for AI shopping."
Copilot Checkout lets users complete purchases directly inside Microsoft Copilot without visiting merchant websites. The feature is rolling out in the US and integrates with PayPal, Shopify, Stripe and Etsy, with participating retailers including Urban Outfitters, Anthropologie and Ashley Furniture. Retailers remain the merchant of record and retain customer data while Microsoft controls the checkout interface. Safeguards against AI errors or hallucinations during purchase are not yet detailed. The capability echoes prior AI shopping assistants and built-in one-click purchase tools, but merchant integration and accuracy remain open questions.
Read at Engadget
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