Microsoft has something special just for you. The company just introduced something called Copilot Checkout at the NRF 2026 retail conference. This is exactly what it sounds like. It's a shopping assistant embedded within Copilot. The feature is rolling out now in the US and integrates with PayPal, Shopify, Stripe and Etsy. It lets people complete purchases directly inside of Copilot without having to withstand the grueling experience of being redirected to a retailer's website.
If checkout happens inside AI conversations, retailers risk losing direct customer relationships - while platforms like Microsoft gain leverage. Driving the news: Microsoft unveiled new agentic AI tools for retailers at the NRF 2026 retail conference, including Copilot Checkout, which lets shoppers complete purchases inside Copilot without being redirected to a retailer's website. The checkout feature is live in the U.S. with Shopify, PayPal, Stripe and Etsy integrations.