Microsoft is pitching this new tool to retailers as a way to reach a wider pool of potential customers and offer a seamless shopping experience that is more likely to convert sales. By integrating purchases directly into Copilot rather than redirecting consumers to an external site, the hope is that with one less step, customers will be more likely to click buy, rather than abandoning their cart.
OpenAI unveiled Pulse, a new ChatGPT feature that delivers personalized morning briefings overnight, encouraging users to start their day with the app. The tool reflects a shift toward making ChatGPT more proactive and asynchronous, positioning it as a true assistant rather than just a chatbot. OpenAI's new Applications CEO, Fidji Simo, called Pulse the first step toward bringing high-level personal support to everyone, starting with Pro users.
Amazon is further investing in AI-powered shopping experiences with Tuesday's launch of Lens Live, a new AI-powered upgrade to its Amazon Lens shopping feature that allows consumers to discover new products through visual search, similar to competitors like Google Lens and Pinterest Lens. The tool will also integrate with Amazon's AI shopping assistant, Rufus, for product insights, the retailer notes.