"AI-powered shopping is moving faster than most merchants can keep up with. ChatGPT, Perplexity, and Google's Gemini are all racing to let consumers buy products directly through conversational interfaces, but the infrastructure to make that actually work remains fragmented. AI platforms want their own integrations, the protocols all look different, and merchants are left trying to figure out which standards to adopt while their core business demands attention elsewhere."
"PayPal's solution: become the abstraction layer between merchants and every AI shopping surface. One integration that propagates to ChatGPT, Gemini, Perplexity, and whatever comes next. Orders flow back through existing infrastructure instead of requiring separate reconciliation systems for each platform. OpenAI's recent announcement, where PayPal's wallet gets baked into ChatGPT's shopping experience, shows the strategy in action. PayPal worked with OpenAI to create an open wallet protocol."
AI-powered shopping is accelerating faster than merchants can adapt, with ChatGPT, Perplexity, and Google's Gemini enabling product discovery and purchases via conversational interfaces. The infrastructure for agentic commerce remains fragmented, with different AI platforms pushing distinct integrations and protocols. Merchants face difficulty choosing standards while managing core operations. PayPal aims to act as an abstraction and neutral infrastructure layer that connects merchants to multiple AI shopping surfaces through a single integration. Orders can flow back through existing merchant systems, reducing the need for separate reconciliation. PayPal collaborated with OpenAI to create an open wallet protocol and to integrate its wallet into ChatGPT's shopping experience.
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