"Copilot Checkout is beginning to roll out in the US on Copilot.com and enables conversational purchasing directly in Copilot, with partners including PayPal, Shopify, Stripe, and Etsy. Shopify merchants will be automatically enrolled in Copilot Checkout with an option to opt out, and non-Shopify merchants can apply to be onboarded here. These merchants now support Copilot checkout today, Urban Outfitters, Anthropologie, and Ashley Furniture, plus unique and handcrafted items from Etsy sellers, will all be available at launch, Microsoft said."
"Brand Agents, now available for Shopify merchants, bring a brand's authentic voice into every digital interaction on their website. It is trained on a brand's product catalog, it answers detailed product questions, engages shoppers in natural, brand-aligned conversations, and is ready for Shopify customers to deploy with minimal setup, the company said. Brand Agents are AI-powered shopping assistants that speak in your brand's voice and guide customers naturally from curiosity to purchase."
Copilot Checkout enables conversational purchasing directly within the Copilot experience across Bing, MSN, Edge, and Copilot.com, integrating partners such as PayPal, Shopify, Stripe, and Etsy. Shopify merchants receive automatic enrollment with an opt-out option, while non-Shopify merchants can apply for onboarding. Launch merchants include Urban Outfitters, Anthropologie, Ashley Furniture, and Etsy sellers, with payment support extended through Mastercard and Visa solutions. Brand Agents deliver brand-aligned AI chat on websites by training on product catalogs to answer detailed questions, engage shoppers, and guide them from discovery to purchase. Brand Agents deploy rapidly for Shopify customers with minimal setup to boost discovery and conversion.
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