"is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world's largest retailer has quietly been exploring new ad formats with some advertisers, according to people familiar with the matter. One ad type dubbed "Sponsored Prompt," is a new type of ad that has been tested in Sparky, the AI shopping assistant the company added to its mobile app in June, the people said."
"One ad type dubbed "Sponsored Prompt," is a new type of ad that has been tested in Sparky, the AI shopping assistant the company added to its mobile app in June, the people said."
"The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop."
The world's largest retailer has begun testing advertising within its new AI shopping agent, Sparky, which was added to the mobile app in June. The retailer has quietly explored new ad formats with select advertisers as part of these trials. One tested format is called "Sponsored Prompt," which injects promotional prompts into the chat experience. The effort aims to monetize conversational shopping by integrating ads into AI-driven product discovery. Monetization of chat experiences could change shopping behavior by surfacing sponsored recommendations during queries and create new revenue streams for e-commerce platforms.
Read at The Wall Street Journal
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