The growth in e-commerce has slowed after a post-pandemic boom, with forecasts predicting single-digit growth due to shifts back to physical retail and reduced discretionary spending. As a consequence, marketers must emphasize performance marketing, particularly in creator-led campaigns, aiming for measurable outcomes like sales. Combining influencer strategies with affiliate marketing is gaining traction, with many brands using discount codes tied to influencers, yielding positive results. The anticipated growth of social commerce presents additional challenges to traditional e-commerce by attracting consumers increasingly inclined toward social-based shopping.
To find the best influencers for your affiliate marketing program, look for posting frequency and links, not likes and followers. This focus can greatly optimize success.
69% of brands incorporate discount codes and other affiliate links in connection with influencer collaborations, indicating a strategic shift towards performance-based metrics in marketing.
While brand awareness remains important, justifying investment in creator-led campaigns will increasingly rely on measurable outcomes like return on ad spend and sales metrics.
The global social commerce industry is predicted to grow three times faster than traditional e-commerce, reflecting shifting consumer behaviors in shopping post-pandemic.
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