"With YouTube being host to over 2.1 billion monthly active users globally, partnering with Shopify will have huge benefits for creators and brands who wish to use these new features. By being able to shop directly on YouTube (US only) or even having direct links to products within videos, live streams and on YouTube profiles, the user journey is greatly improved."
""For years, creators have built businesses around their YouTube content, often extending their entrepreneurship into building their own brands, but it hasn't been as seamless to reach their audience with these products directly on YouTube," said David Katz, VP of Shopping Product at YouTube. "We're excited to partner with Shopify to help creators easily bring their stores front and center for their communities on YouTube, who are increasingly turning to them to shop.""
"If creators are discussing their product live, rather than directing viewers to find a link in the description (which many may forget to do after the video anyway), the product link can be displayed with updated information. This means creators have more opportunities to sell to their community. This can be especially effective during live streams where creators can answer questions in real-time."
YouTube and Shopify have partnered to enable integrated shopping features that allow creators and brands to sell products directly on YouTube (US only). The integration supports product links within videos, live streams, and channel profiles, streamlining the purchase path for viewers. The reduced friction and fewer clicks can lower drop-offs and increase sales. Creators with over 1,000 subscribers can connect stores to showcase products during uploads and live broadcasts. Live streams benefit from real-time interaction, allowing creators to answer questions and update product links on the fly. The partnership leverages YouTube's global user base and Shopify's commerce tools to expand monetization opportunities.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]