#creator-commerce

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#affiliate-marketing #social-commerce #influencer-marketing #influencer-storefronts #sephora
E-Commerce
fromThe Drum
2 days ago

Everything creators needs to know about YouTube's partnership with Shopify

YouTube and Shopify integration enables creators and brands to sell products directly on YouTube (US only), reducing purchase friction and increasing sales opportunities.
fromBusiness Insider Africa
3 days ago

World's biggest TikToker from Senegal sells company in $900m deal

The transaction involves the partial sale of his company, Step Distinctive Limited, to Rich Sparkle Holdings, a United States-listed firm that disclosed the acquisition alongside a broader strategic partnership focused on scaling Lame's commercial operations worldwide. Under the agreement, Rich Sparkle, through its operating partners, will hold exclusive rights to Khaby Lame's global commercial activities for an initial period of 36 months.
E-Commerce
Marketing
fromForbes
1 month ago

How Creator Storefronts Are Redefining Brand Commerce

Creator storefronts are accelerating a structural shift as brands move ad dollars from traditional paid channels into creator-driven commerce, merging advertising, influence, and e-commerce.
E-Commerce
fromForbes
2 months ago

Walmart, LTK, ShopMy And The Trillion-Dollar Shift In Creator Commerce

Creator commerce has become a trillion-dollar retail force, with retailers and platforms building creator programs to convert influencers into core sales channels.
Marketing
fromEMARKETER
3 months ago

Consumers pick quick videos as top creator format

Most global social media users (63%) prefer short creator videos, so marketers should prioritize short-form content when working with creators.
fromSocial Media Today
3 months ago

YouTube Shares New Report on the Growth In-App Shopping

"Through formats like unboxings, hauls, and reviews, creators have long fostered shared shopping experiences on YouTube. In YouTube's new 'shoppable' era, these shared interactions have been transformed into a tangible reality. Today, viewers can easily browse and purchase products created or recommended by creators, reshaping the long-standing relationship between creators and their fans."
E-Commerce
#affiliate-marketing
more#affiliate-marketing
fromEMARKETER
4 months ago

Multiple creator promos drive purchases

Key stat: 28% of worldwide consumers say they need to see a creator promote a product 3 to 4 times before making a purchase, according to a March 2025 impact.com and EMARKETER survey. Beyond the chart: Engagement rate (55.4%) and conversions or sales (54.0%) are the top metrics used by marketers when considering creator partnership ROI, according to a February EMARKETER and Spotter survey.
Marketing
E-Commerce
fromRetail Brew
4 months ago

Sephora, Conde Nast announce new creator-led storefronts

Sephora and Condé Nast are launching creator-led marketplaces enabling influencers to curate shoppable storefronts and capture affiliate marketing revenue while offering on-platform checkout.
E-Commerce
fromVogue Business
4 months ago

Conde Nast to launch new creator shopping platform, Vette

Condé Nast’s Vette enables creators to launch curated marketplace storefronts where brands drop-ship and Vette manages checkout to reduce affiliate friction.
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