"Sephora launched a creator-powered affiliate platform called My Sephora Storefront, according to a press release. The application process for creators is live now and the storefronts will reportedly launch in October. The program allows U.S. influencers to build shoppable digital storefronts and share curated product recommendations on social media via shoppable links. It is integrated into Sephora's website and app so shoppers can discover and make purchases without leaving the Sephora ecosystem."
"The program was built with Motom, a technology company specializing in creator commerce affiliate platforms. My Sephora Storefront allows influencers to create a customizable digital storefront reflective of their brand and aesthetic and share curated product recommendations with their followers. The platform provides creators shoppable links for all major social media platforms in addition to a full integration with Sephora's data analytics and performance insights to help track and measure success."
Sephora launched My Sephora Storefront, a creator-focused affiliate platform that lets U.S. influencers build customizable, shoppable digital storefronts integrated into Sephora's website and app. The application process is live with storefronts slated to launch in October. The program was built with Motom and supplies creators with shoppable links for major social platforms plus integration with Sephora’s analytics to measure performance. The initiative aims to route affiliate-driven traffic directly into Sephora’s e-commerce ecosystem rather than third-party networks like LTK. Participating creators gain access to Sephora’s Beauty Insider loyalty program and the retailer’s product assortment to curate recommendations for followers.
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