"Sephora launched a new creator-powered affiliate platform called My Sephora Storefront, according to a press release. The application process for creators is live now and the storefronts will reportedly launch in October. The program allows U.S. influencers to build shoppable digital storefronts and share curated product recommendations on social media via shoppable links. It is integrated into Sephora's website and app so shoppers can discover and make purchases without leaving the Sephora ecosystem."
"The move sees the beauty retailer looking to bypass popular affiliate platforms like ShopMy and LTK, the latter of which captures over 150,000 content creators and 1 million brands, and bring creators and their fans directly to its e-commerce sites. Affiliate marketing is expected to drive over $210 billion in U.S. e-commerce sales this year and nearly $280 billion in sales by 2028, per eMarketer, which also forecasts that the rise of artificial intelligence chatbots like ChatGPT will support growth in the space."
Sephora launched My Sephora Storefront, a creator-powered affiliate platform with applications open and storefronts set to launch in October. U.S. influencers can build customizable, shoppable digital storefronts and share curated product recommendations via shoppable links across major social platforms. The storefronts are integrated into Sephora’s website and app so shoppers can discover and purchase without leaving the Sephora ecosystem. The platform was built with Motom and ties into Sephora’s data analytics and performance insights to help creators track and measure success. The initiative aims to bring creators and their audiences directly to Sephora’s e-commerce properties amid strong affiliate marketing growth.
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