#douyin

[ follow ]
tiktok
www.nytimes.com
3 weeks ago
Marketing

There Is No TikTok in China, but There Is Douyin. Here's What It Is.

Douyin is the Chinese version of TikTok owned by ByteDance, crucial for ByteDance's financial success, with over 700 million active users in China. [ more ]
Social Media Today
2 months ago
Marketing

TikTok Tests More Live Subscriber Perks to Incentivize Sign-Ups

TikTok is expanding live subscriber perks with new options being tested
Douyin's success in live streaming and in-app purchases is driving TikTok's focus on increasing live-streaming options and subscriber perks. [ more ]
Social Media Today
3 months ago
Marketing

TikTok Explores New Streaming Studios in LA to Facilitate Live Shopping Push

TikTok plans to open live-stream studios in Los Angeles for creators to film professional content.
Douyin, TikTok's Chinese counterpart, also hosts live-stream studios for creators to film their broadcasts in a customized environment. [ more ]
Social Media Today
3 months ago
Marketing

TikTok Explores New Streaming Studios in L.A. to Facilitate its Live Shopping Push

TikTok plans to open live-stream studios in Los Angeles for creators to film content in a professional environment.
Douyin, TikTok's Chinese counterpart, already has live-stream studios where creators can film broadcasts. [ more ]
Social Media Today
3 months ago
Artificial intelligence

TikTok's Next Generative AI Push Could Be Facilitated Search In-Stream

TikTok's sister app, Douyin, is experimenting with generative AI search to enhance discovery within the app.
The 'AI Search' feature on Douyin provides answers generated by intelligent search technology and includes information from third-party websites. Users can also view more details and explanations through provided links. [ more ]
Social Media Today
3 months ago
Artificial intelligence

TikTok's Next Generative AI Push Could be AI Facilitated Search In-Stream

TikTok's sister app Douyin is experimenting with generative AI search, allowing users to discover content both inside and outside the app.
The AI Search feature generates answers from high-quality videos within Douyin and information from third-party websites, with links provided for more details and explanations. [ more ]
moretiktok
Mashable India
3 months ago
Marketing

Chinese Social Media Influencer Bags 120 Crore Weekly In Just 3 Seconds; Here's How

Zheng Xiang Xiang is a Chinese influencer who has revolutionized online advertising by flashing products for three seconds on Douyin
She reportedly earns $14 million per week using this speedy advertising technique [ more ]
Social Media Today
4 months ago
Marketing

TikTok's Planning to Boost its In-Stream Commerce Spend 10x in 2024

TikTok is focusing on maximizing its in-app sales to increase revenue
Douyin, the Chinese version of TikTok, generates the majority of its income through in-stream sales [ more ]
South China Morning Post
5 months ago
Marketing

TikTok sibling vets advertisers as China tightens control on short dramas

Douyin, the Chinese version of TikTok, is tightening its vetting of advertisers in response to Beijing's control of short video content
Advertisers promoting short-form dramas on Douyin will be required to show proper licensing documents
The new requirements effectively ban individuals and unlicensed studios from advertising on the platform [ more ]
[ Load more ]