P&G Doubles Down on China's TikTok to Reverse Sales Slump
P&G's focused marketing on Douyin has strengthened Pantene's position in China's competitive hair care market.
Procter & Gamble doubles down on China's TikTok to reverse sales slump
P&G's strategic revamp on Douyin is driving growth in its beauty segment despite broader challenges in China's economy.
P&G Leans on China's TikTok to Reverse Sales Slump
Procter & Gamble is leveraging Douyin to boost its Pantene brand, enhancing marketing, and influencer partnerships to drive growth despite economic challenges in China.
P&G Doubles Down on China's TikTok to Reverse Sales Slump
P&G's focused marketing on Douyin has strengthened Pantene's position in China's competitive hair care market.
Procter & Gamble doubles down on China's TikTok to reverse sales slump
P&G's strategic revamp on Douyin is driving growth in its beauty segment despite broader challenges in China's economy.
P&G Leans on China's TikTok to Reverse Sales Slump
Procter & Gamble is leveraging Douyin to boost its Pantene brand, enhancing marketing, and influencer partnerships to drive growth despite economic challenges in China.
TikTok's shopping feature is growing but still lags behind Douyin's massive sales success.
TikTok is training its e-commerce partners on what's worked in China as it doubles down on live selling
The focus of TikTok's first US e-commerce summit was to promote live selling among its partners in preparation for the holiday season.
TikTok's Next Generative AI Push Could be AI Facilitated Search In-Stream
TikTok's sister app Douyin is experimenting with generative AI search, allowing users to discover content both inside and outside the app.
The AI Search feature generates answers from high-quality videos within Douyin and information from third-party websites, with links provided for more details and explanations.
TikTok Launches New In-Stream Shopping Push
TikTok's shopping feature is growing, but not as quickly as desired; compared to Douyin, their e-commerce potential is significantly lower.
TikTok Files New Trademarks to Expand its US Business
TikTok Go facilitates marketing for businesses while enhancing user engagement through comprehensive app functionalities.
TikTok Files New Trademarks To Expand Its US Business
TikTok Go is designed to enhance marketing strategies for diverse businesses, boosting their e-commerce potential.
TikTok Launches New In-Stream Shopping Push
TikTok's shopping feature is growing but still lags behind Douyin's massive sales success.
TikTok is training its e-commerce partners on what's worked in China as it doubles down on live selling
The focus of TikTok's first US e-commerce summit was to promote live selling among its partners in preparation for the holiday season.
TikTok's Next Generative AI Push Could be AI Facilitated Search In-Stream
TikTok's sister app Douyin is experimenting with generative AI search, allowing users to discover content both inside and outside the app.
The AI Search feature generates answers from high-quality videos within Douyin and information from third-party websites, with links provided for more details and explanations.
TikTok Launches New In-Stream Shopping Push
TikTok's shopping feature is growing, but not as quickly as desired; compared to Douyin, their e-commerce potential is significantly lower.
TikTok Files New Trademarks to Expand its US Business
TikTok Go facilitates marketing for businesses while enhancing user engagement through comprehensive app functionalities.
TikTok Files New Trademarks To Expand Its US Business
TikTok Go is designed to enhance marketing strategies for diverse businesses, boosting their e-commerce potential.