THG Beauty Media Partners With The Trade Desk to Pioneer a New Approach to Retail Media on the Open Internet - Silicon Canals

"LONDON-(BUSINESS WIRE)-THG PLC, today announces a strategic partnership with global advertising technology leader, The Trade Desk. For the first time, media buyers (advertisers and agencies) can access THG's segments from Cult Beauty and LOOKFANTASTIC via self-serve across the entire digital ecosystem on The Trade Desk's media-buying Kokai platform."

"The new offering meets a growing market demand for increasingly personalised, effective and transparent campaigns, based on high-quality data from real-world commerce. Advertisers will have direct access to a variety of quality audience segments across the full funnel - from high-value and budget shoppers to intent-driven browsers and lapsed audiences spanning nutrition, skincare, makeup, haircare and fragrance categories. Marketers will benefit from more precise targeting to help meet both brand building and performance objectives, as well as measurement of media activity against actual sales, thus closing the loop for return on ad spend."

""We're extremely proud of how our retail media offering is evolving as we enter the next phase of our partnership with The Trade Desk. Over the past year, we've welcomed several new partners and increased our investment in marketing services to strengthen and modernise our proposition. We're excited about what the next 12 months will bring for THG Beauty Media as we continue to expand and innovate," said Rachel Moss, Retail Media Director at THG PLC."

THG PLC and The Trade Desk formed a strategic partnership to provide media buyers self-serve access to audience segments from Cult Beauty and LOOKFANTASTIC via the Kokai media-buying platform. Advertisers can activate a range of high-quality audience segments across the full funnel, including high-value and budget shoppers, intent-driven browsers, and lapsed audiences across nutrition, skincare, makeup, haircare, and fragrance. The solution supports more precise targeting to meet brand-building and performance goals while enabling measurement of media activity against actual sales to close the return-on-ad-spend loop. Marketers can run omnichannel campaigns across premium open-internet channels including CTV and audio.

Read at Silicon Canals