""We're in the billboard business, it's literally the world's oldest advertising medium," Levi said. "Oftentimes, people talk about legacy media as if it was a negative. I love the fact that we're building on the positives and the strengths and the power of our media, but bringing it into the 21st century and modernizing it. And the only way to do that is to bring in people who have a different perspective, different background, a different view on it.""
""So our data platform is called Radar. And what we try to do with Radar is be able to measure any kind of outcome that our clients are looking to drive with billboard advertising.""
""Something we say a lot is that nothing is really sacred, there are no holy cows, we really like to be vulnerable and learn from each other. Because every single day, we teach each other something new, and learn something from each other.""
Billboard advertising is being modernized through integration of data, measurement, and cross-disciplinary talent to connect physical displays with digital outcomes. Clear Channel Outdoor deploys a proprietary platform called Radar to quantify client-driven results such as app downloads, app usage, and online conversions. Teams combine research, insights, and product operations to design measurement and product solutions. Company culture promotes openness, vulnerability, and continuous internal learning to challenge assumptions and innovate. The strategy emphasizes retaining the strengths of legacy out-of-home media while adopting contemporary digital analytics and targeting to make billboard campaigns accountable and performance-driven.
Read at Variety
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