#digital-integration

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E-Commerce
fromThe Drum
2 weeks ago

Benefit Cosmetics tinkers with marketing structure to keep pace with beauty's new players

Benefit Cosmetics reorganized marketing, centralizing influencer efforts and merging e-commerce with digital teams to create an integrated, digitally-led, omnipresent customer experience.
Cars
fromArs Technica
1 month ago

US demand grows for Chinese cars despite privacy and security fears

Majority of American prospective car buyers increasingly consider Chinese car brands, citing advanced digital integration and growing familiarity despite privacy and security concerns.
fromC-Store Dive
4 months ago

Adding convenience: How C Stores can add customers by blending tech and in-person experiences

The convenience store business model thrives by prioritizing ease for customers to make purchases, integrating the experience with digital engagement to meet customers where they are.
E-Commerce
Productivity
fromClickUp
4 months ago

How a Unified Digital Workplace Enhances Productivity

Application switching negatively impacts employee productivity, consuming nearly four hours weekly.
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