#digital-integration

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#acquisition #offshore-digital-production #agency-consolidation #influencer-marketing #e-commerce
Marketing tech
fromThe Drum
6 days ago

Ogilvy Sydney hits the Bullseye with latest acquisition

Ogilvy Sydney acquired Bullseye, taking full ownership and integrating its 100 staff and offshore production to strengthen and embed digital capability across the agency.
E-Commerce
fromThe Drum
3 months ago

Benefit Cosmetics tinkers with marketing structure to keep pace with beauty's new players

Benefit Cosmetics reorganized marketing, centralizing influencer efforts and merging e-commerce with digital teams to create an integrated, digitally-led, omnipresent customer experience.
Cars
fromArs Technica
3 months ago

US demand grows for Chinese cars despite privacy and security fears

Majority of American prospective car buyers increasingly consider Chinese car brands, citing advanced digital integration and growing familiarity despite privacy and security concerns.
fromC-Store Dive
7 months ago

Adding convenience: How C Stores can add customers by blending tech and in-person experiences

The convenience store business model thrives by prioritizing ease for customers to make purchases, integrating the experience with digital engagement to meet customers where they are.
E-Commerce
Productivity
fromClickUp
7 months ago

How a Unified Digital Workplace Enhances Productivity

Application switching negatively impacts employee productivity, consuming nearly four hours weekly.
fromSilicon Canals
7 months ago

Sweden's Engrate raises 2.5M

We believe Engrate's capabilities represent a critical node in the comprehensive digitisation of a sector that must quickly adapt to renewable energy demands.
European startups
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