NYC musicfromtime.com2 months agoThe Song of the Summer' Is Dead. Thank God for ThatThe notion of a unifying 'Song of the Summer' is fading due to a fragmented music culture influenced by social media.
Media industryfromAdweek3 months agoA Multicurrency Marketplace Needs Measurement That Keeps UpThe evolution of measurement is essential to keep pace with the fragmented media landscape.A multicurrency approach requires adaptability in measurement standards across different platforms.
Marketing techfromRetail Dive3 months agoWhy smarter reporting will define marketing successMarketers face challenges in converting data into actionable insights due to fragmentation and inefficiency.