Migrating users from X to new platforms like Bluesky could deepen the fragmentation of social media, reshaping online discourse and community dynamics.
Target One Audience, Measure Another: The Definition Of TV-Buying Insanity | AdExchanger
TV measurement in the media industry is based on outdated methods and focuses on age and gender breakdowns instead of a brand's unique target audience.
Recent advancements in TV measurement, such as automated content recognition and TV attribution, have improved capabilities but the question of viewership remains complex due to fragmentation by platform, device, and content type.
The Drum
Fragmentation is the main challenge for marketers in combining martech and adtech.
Understanding audience and effective measurement are key opportunities for marketers amidst the fragmentation.
Target One Audience, Measure Another: The Definition Of TV-Buying Insanity | AdExchanger
TV measurement in the media industry is based on outdated methods and focuses on age and gender breakdowns instead of a brand's unique target audience.
Recent advancements in TV measurement, such as automated content recognition and TV attribution, have improved capabilities but the question of viewership remains complex due to fragmentation by platform, device, and content type.
The Drum
Fragmentation is the main challenge for marketers in combining martech and adtech.
Understanding audience and effective measurement are key opportunities for marketers amidst the fragmentation.
Marketing generalists will supersede specialists in 2024 (and beyond)
The agency world is moving towards a more generalist approach
Fragmentation is giving way to integration in marketing communications
How brands drive positive attention on CTV
CTV offers brands a valuable opportunity for impactful ads, but requires alignment with content and audience to avoid negative attention.
Exclusive: Civic Renewables is rolling up residential solar installers to improve quality and grow the market | TechCrunch
Residential solar industry faces challenges due to shifting regulations and fragmentation, prompting consolidation efforts for quality and consistency improvement.
How the design of AI tools turns writing into a "collage"
Design of AI text tools involves fragmentation of the page UI into text snippets, cards, prompt boxes, etc., shifting user roles from manual writing to making editorial decisions.