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Marketing tech
fromExchangewire
2 weeks ago

Azerion's Roxanne Harley on Fragmentation Fatigue, the Four Omnichannel Disciplines and Activation in Action

Platform and format fragmentation creates siloed stacks, causing slow planning, inconsistent brand messaging, wasted tech spend, poor measurement, and audience ad fatigue.
NYC music
fromtime.com
4 months ago

The Song of the Summer' Is Dead. Thank God for That

The notion of a unifying 'Song of the Summer' is fading due to a fragmented music culture influenced by social media.
Media industry
fromAdweek
4 months ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
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