#fragmentation

#fragmentation

The streaming ad industry is facing challenges due to fragmentation across services, audiences, identity technology, and measurement ecosystem. [ more ]

TV measurement in the media industry is based on outdated methods and focuses on age and gender breakdowns instead of a brand's unique target audience.

Recent advancements in TV measurement, such as automated content recognition and TV attribution, have improved capabilities but the question of viewership remains complex due to fragmentation by platform, device, and content type. [ more ]

The agency world is moving towards a more generalist approach

Fragmentation is giving way to integration in marketing communications [ more ]

Australia is facing a problem of digital fragmentation due to its rush to embrace digital transformation.

Integration platform-as-a-service provider, Boomi, aims to be the solution that brings organizational systems and data together. [ more ]