The 2025 Practitioner Survey indicates that although a majority of marketers review their performance data regularly, only a small fraction feel confident in demonstrating ROI. This discrepancy highlights issues with data fragmentation and outdated tools, which hinder effective analysis. The survey's findings suggest that addressing these analytics challenges is crucial for marketers aiming to achieve proactive growth and improved performance. By bridging the analytics gap, brands can shift from reactive to strategic decision-making, unlocking significant potential in their marketing efforts.
Data from the 2025 Practitioner Survey reveals that while 59% of marketers check performance data daily, just 13% find proving ROI 'very easy.'
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